The Commercial Transformation Consultancy

Commercial Transformation is the complete rebuild of a business’s commercial engine — aligning website, CRM, marketing, sales, operations, and automation into one connected, revenue-generating system.

It matters because fragmented Commercial Transformation systems are the primary reason B2B businesses stall. When every component connects, revenue becomes measurable, attributable, and compounding — and growth stops depending on luck or effort and starts depending on system.

Start your Commercial Transformation

Traditional firms diagnose problems and deliver reports. b10 rebuilds the system.

We combine consulting-level strategy with hands-on implementation across your full commercial stack — no bloat, no overbilling, no layers of middle management. Just senior, technical, outcome-driven delivery.

We also partner with Big 4 organisations when projects require scale, compliance, or extended delivery capability.

Commercial Transformation solves the root causes of stalled B2B growth — not just the symptoms. Common problems it addresses:
– No clear acquisition strategy or ICP definition
– Low lead quality and poor pipeline conversion
– CRM chaos, incomplete data, and operational drag
– Marketing and sales running as separate functions
– Manual workflows creating delivery bottlenecks
– Inconsistent retention and unpredictable recurring revenue
– Tools that don’t integrate, automate, or scale

If your revenue engine is slow, fragmented, or impossible to forecast, Commercial Transformation rebuilds it from the ground up.

Book a Commercial Engine Audit

Digital Transformation modernises technology. Commercial Transformation modernises revenue.

Digital Transformation asks: how do we operate more efficiently with better tools?
Commercial Transformation asks: how do we generate more revenue, more predictably?

The scope includes strategy, systems, processes, and people — not just technology. The output is a high-performing commercial engine that converts more leads, closes faster, retains longer, and scales without chaos.

Yes. b10 is an approved supplier on eTendersNI, Bloom/NEPRO, and Constellia — enabling direct engagement or subcontracted delivery under public procurement frameworks.

We work with councils, education bodies, and central and local government organisations on Commercial Transformation, CRM implementation, workflow automation, website delivery, and integrated service improvement.

If you’re a public-sector buyer, b10 can be engaged without a full tender process via existing framework agreements.

Yes. CRM is the backbone of predictable revenue — and the most common point of failure in B2B commercial systems.

b10 implements, optimises, and automates everything around it: pipeline design, lead qualification, lead routing, lifecycle communication, sales forecasting, handover workflows, and retention systems.

The result isn’t just a cleaner CRM. It’s a commercial system that converts more consistently, forecasts more accurately, and compounds month on month.

b10 is a certified partner of IBM, Microsoft, Dell, Monday.com, Close CRM, Capsule, SuperAGI, Pipedrive, HubSpot, Drip, Brevo, and 20+ other platforms — enabling us to design and implement the right CRM and sales stack for your exact commercial model.

Both — and the work looks different depending on your stage.

Startups and scaleups engage b10 to build commercial foundations from scratch: ICP definition, GTM execution, CRM setup, funnel architecture, and predictable acquisition systems.

Established organisations hire b10 to remove legacy complexity — replacing fragmented processes, disconnected tools, and inconsistent sales operations with a unified commercial engine.

Commercial Transformation adapts to your stage, model, and momentum.

Yes — but not through guesswork.

b10 builds a complete acquisition engine: website optimisation, technical SEO, ICP targeting, funnel architecture, conversion rate optimisation, lead attribution, and automated follow-up systems.

The focus is high-quality pipeline, lower customer acquisition cost, and ROI you can attribute — not traffic numbers and vanity metrics.

Every acquisition system b10 builds is designed to compound: more quality leads, lower cost per acquisition, and higher close rates over time.

Every Commercial Transformation engagement begins with a structured Commercial Engine Audit. From there, the scope is tailored — but a full project typically includes:

– Commercial Engine Audit — diagnostic across all revenue-generating systems
– Strategy and growth roadmap
– Website rebuild or conversion optimisation
– CRM implementation, migration, or transformation
– Sales process redesign and pipeline automation
– Marketing system alignment, content operations, and lifecycle communication
– Operations streamlining and workflow automation
– Full tool and platform integration
– Reporting, attribution, and commercial intelligence

This is a full-system rebuild — not a single-department upgrade, and not a report with recommendations.

Commercial Transformation isn’t a single project — it’s the rebuild of a full commercial engine. Timelines are scoped to complexity:

Quick-turn implementations (2–4 weeks): CRM setup, sales system fixes, funnel alignment, or operational automation.

Foundational transformation (6–12 weeks): Rebuilding core commercial engine components — website, CRM, sales processes, marketing alignment, and reporting.

Full-system transformation (12–24 weeks): End-to-end rebuild delivered in planned phases — avoiding operational disruption and ensuring every component integrates and performs.

Ongoing managed services: Most organisations continue with b10 after initial delivery — ongoing optimisation, automation, reporting, and commercial management that compounds over time.

b10 moves quickly — but never at the expense of quality, clarity, or long-term scalability. The goal isn’t speed. It’s a commercial engine that performs predictably, indefinitely.

Yes — regardless of your current stack.

Whether you’re running modern CRMs, legacy systems, or a fragmented SaaS stack, b10 consolidates, integrates, and optimises your tools into a coherent, connected commercial engine.

b10 works with 30+ platforms including Monday.com, HubSpot, Capsule, Close CRM, Shopify, WooCommerce, WP Engine, Drip, Make, SuperAGI, IBM, Microsoft, PandaDoc, and more.

If a tool is core to your commercial operation, we either integrate it or recommend a better alternative — never rip and replace without justification.

Because b10 delivers outcomes — not documents.

No fluff. No recycled frameworks. No excessive teams billing time they can’t justify.
You get direct access to the senior consultant doing the work — backed by a 30+ partner ecosystem normally reserved for enterprise firms. We combine the rigour of a consulting practice with the speed and accountability of an operator.

b10 fixes what slows growth, automates what wastes time, and rebuilds commercial systems to compound over time.

That’s often exactly when growth stalls.

Internal teams are too close to see the gaps. Commercial Transformation surfaces what’s hidden — process inefficiencies, data blind spots, revenue leakage, and growth opportunities that internal perspective alone can’t identify.

Even high-performing businesses benefit from external commercial structure. b10’s role isn’t to replace what works — it’s to identify what’s slowing it down, and amplify what isn’t.