The Challenge

Pivoting a SaaS Startup

A UK and Ireland-based SaaS startup had built its business around a feature-rich, no-contract point-of-sale (POS) solution, generating revenue solely through monthly and annual subscriptions. The fantastic and reliable POS system integrated with payment providers like SumUp, Worldpay, and PayPal, but the startup had no direct control over payment processing.

During acquisition discussions with major fintech firms, including Revolut, the startup realised the scale of card transactions flowing through its system. Around the same time, Stripe introduced its Stripe Terminal solution and approached the startup to integrate – presenting a major opportunity to pivot the business model and one the founder was looking for!

The challenge was twofold:

The Solution

Partnerships. Pivots. Growth

The startup immediately began integrating Stripe Terminal, moving away from its subscription-based revenue model to a zero-subscription, transaction-based approach. Instead of charging merchants a fixed monthly fee, the startup would now take a small percentage of each card transaction processed through its system.

Our role in the transformation involved:

The Results

Success. Growth. Revenue Expansion

The shift in business model, combined with optimised sales and automation strategies, delivered transformational results:

The Key Takeaways

Pivoting a SaaS Startup

This case study showcases how strategic execution, automation, and market positioning can drive massive growth – even with a lean budget. By transforming the revenue model, streamlining sales, and negotiating smarter contracts, we helped the startup scale while competing against industry giants.