Startup Innovation That Builds, Tests, and Launches What Matters

Startup Innovation That Builds, Tests, and Launches What Matters

At b10, startup innovation isn’t a buzzword – it’s our operating model. From in-house ventures to founder-led ideas, we validate, refine, and execute what others overthink. Whether you’re a startup looking for execution partners or someone who wants to contribute to early-stage innovation, this is where ideas become momentum.

See If We’re a Fit

We’ve built. We’ve failed. We know what it takes.

From broken systems to repeatable scale – these are the outcomes.

£0m
Generated
0%
ARPU Expansion
0%
Breakeven Reduction
0%
Win Rate Growth
0%
Cost Reduction
0%
Revenue Expansion

Proven Execution. Data-Driven Strategy. Real Results.

We’ve built. We’ve failed. We know what it takes.

From broken systems to repeatable scale – these are the outcomes.

£0m
Generated
0%
Cost Reduction
0%
ARPU Expansion
0%
Breakeven Reduction
0%
Win Rate Increase
0%
Revenue Expansion

Proven Execution.
Data-Driven Strategy.
Real Results.

What We Do

How We Approach Startup Innovation

Two tracks. One mindset: build boldly, validate fast, scale what works.

Our innovation work happens on two fronts. Internally, we build and test new ideas from scratch – products, platforms, and systems we believe should exist or could be done better. Externally, we support early-stage founders with lean validation, strategy, and growth execution.
In both cases, speed and traction come first.

Testing Our Own Hypotheses in the Real World

We explore, prototype, and test ideas born from client pain points, emerging trends, and personal obsessions. Some become revenue-generating products. Others become lessons. All are built with speed, data, and intent.

Outcomes:

  • Validate product-market fit quickly.
  • Learn from real-world tests, not assumptions.
  • Contribute to early-stage building as devs, advisors, or investors.
  • Gain early access to new ventures.
  • See how we operate before engaging.

Helping Startups Build the Right Thing – Faster

We help early-stage startups refine their vision, validate assumptions, design lean MVPs, and build the traction systems that attract users, investors, or revenue – without wasting time or budget.

Outcomes:

  • Clear roadmap to MVP or pre-seed
  • ICP development and customer validation
  • Stack setup and light dev execution
  • Lean GTM strategy
  • Advisory support from people who’ve built before

What We Do

How We Approach Startup Innovation.

Two tracks. One mindset: build boldly, validate fast, scale what works.

Our innovation work happens on two fronts. Internally, we build and test new ideas from scratch – products, platforms, and systems we believe should exist. Externally, we support early-stage founders with lean validation, strategy, and growth execution.
In both cases, speed and traction come first.

You Don’t Need Another Slide Deck. You Need a Partner That Actually Builds.

We’re not here to theorise. We’re here to build. Whether you have an idea, a half-baked MVP, or a validated problem – we bring executional firepower to get it off the ground.

let’s talk about your startup

What We’re Building Behind the Scenes.

Some projects stay internal. Others go to market. All are built for traction.

At b10, we experiment with bold ideas that solve real problems – from commercial tools to consumer products. We test fast, fail fast, and scale what works. If you’re a builder, investor, or operator who wants to get involved, we’d love to talk.

Business Analytics

Making Business Intelligence Actually Useful

We’re building a plug-and-play analytics platform that goes beyond dashboards – designed for everyday business decisions, not just data teams.

Want to Contribute?
Next-Gen ERP

Rethinking Enterprise Software from Scratch

We’re developing a lean and modern ERP system built for today’s landscape with intuitive UX, fast onboarding, no legacy clutter, and a fraction of the price.

Want to Contribute?
Income Market

Turning Spare Time Into Extra Income

We are testing a marketplace that helps everyday people generate recurring or one-off income without having to spend capital to generate interest.

Want to Contribute?
Project Management Tool

Project Tools That Actually Improve Output

We’re experimenting with a productivity tool that blends project management, team ops, and strategic alignment – minus the bloat.

Want to Contribute?
Honest Product Line

Transparency-First Product Consumer Line

A new product line built around honesty, simplicity, and quality. Clean ingredients. Ethical sourcing. No marketing BS. No Lies.

Want to Contribute?

Where Our Startup Innovation Creates Leverage

We don’t just advise – we build, test, and move.

Whether you’re validating a concept or scaling an MVP, our capabilities are designed to unlock early-stage momentum. We combine lean execution, deep commercial insight, and startup-grade urgency.

Rapid Validation

Test Product-Market Fit Fast

We help you design MVPs that speak to real problems – not just ideas. Launch, learn, iterate.

Lean Execution

Build What Matters, Quickly

From no-code to full-stack, we help you prototype fast and focus on traction – not tech bloat.

GTM Acceleration

Take Your Product to Market

We craft and execute lean go-to-market plans that generate usage, feedback, and early revenue.

Customer Insights

Know Who You’re Building For

ICP mapping, user interviews, early cohort analysis – we help you build for real people.

Growth Strategy

Scale Without Losing Focus

We help you grow intentionally – not chaotically – by aligning team, tools, and traction goals.

Venture Mentorship

Advisors Who’ve Built Before

No theory. No fluff. Just startup operators helping other founders move faster and avoid mistakes.

Got a Startup Idea Worth Testing?

We bring the execution partner you’ve been missing.

Whether you’re pre-revenue or just pre-momentum, we can help you move from uncertainty to early traction – without wasting months on the wrong strategy.

Book a Startup Discovery Call

Startups We’ve Backed Along the Way

We’ve also backed ambitious teams and founders when it mattered most.

From seed-stage startups to companies acquired by global giants, we’ve been early believers in ideas that changed industries.

Seed Investment

FreeAgent

Invested in early-stage growth. Later acquired by NatWest to expand SME-focused financial services.

Acquired

Seed Investment

Stamplay

Backed as a powerful no-code backend tool. Acquired by Apple to support product acceleration.

Acquired

Seed Investment

POQ

Invested at seed stage to support app-based retail growth. POQ now powers global commerce brands through native app tech.

Exit

Seed Investment

ISQ Crowdfunding

Invested at seed stage to support ISQ’s early traction. A growing SaaS startup solving compliance for industrial operators.

Exit

How Our Startup Consultancy Model Works

Less theory. More testing. Faster progress.

Whether we’re launching an internal product or supporting a founder, our startup innovation process is lean, fast, and impact-focused. We remove the noise and help you move forward with confidence.

Discover and Define

Problem and Opportunity Mapping

We start with tight definition – the problem, the user, and what matters most.

Prototype and Test

Validate with Minimal Waste

We help build MVPs, test assumptions, and run feedback loops early.

Launch and Scale

Execute a Real Growth Strategy

We take what works and help you launch – with scalable systems in place.

Got a Startup Idea Worth Testing?

We bring the execution partner you’ve been missing.

Whether you’re pre-revenue or just pre-momentum, we can help you move from uncertainty to early traction – without wasting months on the wrong strategy.

Book a Startup Discovery Call

Real Businesses. Real Results.

See how we’ve helped businesses like yours unlock scalable business growth, increase revenue, and dominate their markets.

Pivoting a SaaS Startup for business growth

SaaS Startup 298% ARPU Growth

By shifting a subscription-only SaaS model to include high-margin card payments model, we helped a fantastic SaaS & payments startup generate £9M in new revenue and boost ARPU by 298%.

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How an EdTech PaaS Startup Achieved an 87% Breakeven Reduction and business growth

PaaS Startup 87% Breakeven Reduction

An early-stage EdTech PaaS startup in the IT consulting industry slashed its breakeven point by 87%, accelerating profitability through lean cost structures and stack optimisation.

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EU Expansion Business Growth

£30M Business Growth from EU Expansion

Accelerated a financial advisory firms expansion into Europe, generating £30M in new business growth by refining its market entry strategy, increasing its visibility and securing high-value clients.

Read More

Questions About Startup Innovation?

You’ve got questions. We’ve already tested the answers.

Let’s build Something That Matters.

Whether you’re testing an idea, rebuilding your MVP, or launching your second product – our startup innovation model helps you execute faster, leaner, and with more clarity. Let’s get to work.

Book Your Discovery Call