£30M Business Growth from EU Expansion
EU expansion business growth Case Study
The Challenge
Over-reliance on Cold Outreach & Limited Market Visibility
A leading financial advisory firm with £14 billion in Assets Under Administration (AUA) faced a critical challenge – sustaining continuous business growth to stay competitive.
Despite its reputation and expertise, the firm’s business development relied almost entirely on cold calling, with some additional leads coming from networking and referrals. This outdated approach made it difficult to scale efficiently in new European markets, limiting both reach and conversion rates.
To accelerate growth, the firm needed a modern, scalable lead generation system that would drive high-value clients through inbound marketing rather than relentless outbound outreach.
Despite its reputation and expertise, the firm’s business development relied almost entirely on cold calling, with some additional leads coming from networking and referrals. This outdated approach made it difficult to scale efficiently in new European markets, limiting both reach and conversion rates.
To accelerate growth, the firm needed a modern, scalable lead generation system that would drive high-value clients through inbound marketing rather than relentless outbound outreach.
The Solution
A Multi-Channel Inbound Lead Generation System
We designed, executed, and optimised a full-scale market entry strategy, focusing on SEO, paid advertising, and social media-driven inbound marketing.
A Secondary Website Optimised for Lead Generation
Rather than overhauling the firm’s main corporate website, we built a dedicated WordPress-based secondary website designed specifically for inbound lead generation. This allowed for:
Social Media Expansion & Niche Community Targeting
To establish credibility and attract organic leads, we launched and managed multiple social media assets:
Multi-Channel Paid Advertising Strategy
We executed a data-driven paid ads strategy across:
Organic Lead Growth & Lower CAC
Beyond paid campaigns, we implemented a content marketing strategy that leveraged:
This strategy is designed to significantly reduced the Cost of Customer Acquisition (CAC) while maintaining a steady flow of high-value leads.
The Results
£30M in EU Expansion Business Growth & 90%+ Inbound Lead Generation
The shift from cold calling to inbound marketing and paid lead generation delivered outstanding results:
New Business Generation
£30M in new business growth in under 18 months.
Lead Generation
Lead generation shifted from 100% outbound to 90-95% inbound, reducing reliance on cold calling.
Source Splits
High-quality lead acquisition through Google & LinkedIn Ads, while Facebook provided volume at a low cost.
Organic Leads
SEO-driven organic lead flow, reducing the long-term cost per acquisition.
Ad Performance Insights:
The fastest lead acquisition came from Facebook, allowing immediate traction, while Google Ads scaled over time, overtaking LinkedIn in both lead volume and efficiency.
The Key Takeaways
Scaling Financial Firms with Inbound Growth
The shift from cold calling to inbound marketing and paid lead generation delivered outstanding results:
Cold Calling Alone is Outdated – Scalable Inbound Works
Relying on outbound outreach alone is inefficient. Inbound marketing, when executed correctly, delivers sustainable growth.
Multi-Channel Advertising Drives Faster Results
Each platform serves a different role. Facebook delivers volume, LinkedIn ensures high quality, and Google provides balance.
SEO & Content Marketing Reduce Long-Term CAC
Paid ads are essential for fast traction, but organic inbound strategies create lasting, cost-effective growth.
Localised Lead Nurturing Builds Stronger Client Relationships
Country-specific Facebook Groups and targeted LinkedIn engagement helped position the firm as a trusted financial partner.
By implementing a structured inbound marketing strategy, the financial firm scaled its EU presence, secured high-value clients, and achieved £30M in business growth – all while reducing dependence on outbound cold calls.
Let’s build your business better – Starting Now.
No slides. No fluff. Just strategic insight, smart execution, and measurable outcomes.
We’ll map the growth path – you decide how far to go.
We’ll map the growth path – you decide how far to go.
