Marketing services

Marketing services built to generate revenue signal not noise.

We design, implement, and manage marketing systems that generate qualified demand, route it correctly, and enable revenue movement across CRM, sales, and automation. This is not campaign delivery. It is systemised marketing built to perform inside a wider commercial engine.

Marketing only works when it produces usable signal. Without structure, attribution, and integration, activity increases while outcomes stall. Our marketing services exist to fix that — creating clarity, consistency, and predictable contribution to revenue.

b10 is an approved vendor on gartner peer insights

Revenue Signal Generation

Marketing structured to produce qualified demand that sales can trust and progress — not volume without context.

Systemised Execution

Campaigns, journeys, and automation designed as repeatable systems, ensuring consistency as scale and complexity increase.

Commercial Integration

Marketing connected directly to CRM, sales, and automation so performance remains visible, attributable, and actionable.

assess Marketing performance

Why marketing Services Matter

Marketing rarely fails because of effort. Instead, it fails when activity outpaces structure.

Without system design, marketing generates demand that sales cannot use, leaders cannot trust, and teams cannot improve. Over time, spend increases while confidence erodes.

Marketing services realign marketing with revenue — ensuring demand is intentional, traceable, and commercially useful.

Signal Without Structure

When marketing runs in isolation, activity increases while outcomes stall. Signal degrades, and attribution disappears.

Identify Signal Gaps

Activity Without Impact

Campaigns optimise locally, not commercially. Teams stay busy, but revenue movement and pipeline growth slows.

Restore Marketing Impact

Where marketing breaks down

Low-quality leads
Lost attribution
Channel dependency
CRM noise
Sales distrust
Unclear ROI

The Marketing Services Model

Our marketing services follow a structured model designed to support revenue — not campaigns. Each component reinforces the next, ensuring demand flows cleanly from first touch to closed revenue.

Marketing Strategy

We define marketing’s role in the commercial system — aligning messaging, audiences, and priorities to revenue outcomes.

Clarify Marketing Role

Audience Segmentation

b10hub can help structure audiences by intent, value, and readiness so marketing speaks to real buying context.

Define Target Audiences

Funnel Design

We design journeys across awareness, consideration, and conversion to move demand deliberately and intentionally.

Design Demand Journeys

Performance Marketing

We execute paid and organic marketing based on commercial role, prioritising signal quality over quantity, driving revenue.

Optimise Performance

Lifecycle Marketing

We build lifecycle systems that nurture, qualify, and progress leads over time — reducing reliance on one-off campaigns.

Improve Lead Nurture

Marketing Automation

b10hub can automate segmentation, routing, and follow-up to remove delay and ensure consistent demand handling.

Automate Marketing

CRM Integration

We connect marketing directly to CRM so lead source, quality, and outcomes remain visible across sales and leadership.

Connect to CRM

Ongoing Optimisation

We monitor marketing performance, refining execution so marketing improves as volume and complexity increase.

Activate management

Why Most Marketing Doesn’t Translate Into Revenue

Marketing activity often increases long before performance improves.

When systems lack structure, teams compensate with more campaigns, more tools, and more spend. Over time, confidence drops, sales disengages, and leaders struggle to justify investment.

Marketing services replace reactive execution with controlled systems — ensuring demand becomes usable, measurable, and repeatable.

Activity Replaces Signal

When marketing operates without system design, teams respond to pressure by increasing output such as more campaigns, more channels, more content. However, volume does not improve signal quality. Over time, attribution weakens, prioritisation blurs, and demand becomes harder to trust. Activity increases, but confidence declines.

Restore Demand Signal

Attribution Breaks

Without clear integration between marketing, CRM, and sales, performance becomes difficult to measure and impossible to improve. Leads arrive without context, outcomes disconnect from source, and reporting shifts from insight to assumption. As a result, decisions rely on belief rather than evidence, slowing optimisation while increasing risk.

Fix Attribution Gaps

Sales Disconnects

When demand reaches sales without necessary qualification, history, or intent, conversion slows driving sales cycles up. Sales teams adapt defensively, time is wasted on low-value opportunities, and trust in marketing erodes. Over time, alignment between sales and marketing breaks down and revenue movement becomes inconsistent, even when activity appears strong.

Align Marketing & Sales

Marketing Services Engagement Structures

Marketing services can be engaged independently or as part of a wider commercial transformation programme. Both options prioritise control, visibility, and outcomes.

Marketing Implementation

We audit, design and implement your marketing systems, then transition responsibility cleanly once the correct marketing structure and confidence are established.

implement marketing systems

Ongoing Marketing Management

We remain embedded — managing performance, refining execution, maintaining automation, and ensuring marketing continues to support revenue as the business evolves.

Manage My Marketing

Questions About Our marketing Services

Marketing raises practical questions about lead quality, attribution, return on spend, and how marketing connects to revenue.

The answers below explain how our marketing services operate as part of a commercial system, and when engaging makes sense.

What Do Marketing Services Include?

Marketing services include strategy, audience definition, funnel design, performance marketing, lifecycle and email marketing, automation, CRM integration, attribution, reporting, and ongoing optimisation.

Rather than delivering campaigns in isolation, we design marketing as a system that supports revenue.

How Are These Marketing Services Different From a Marketing Agency?

Agencies optimise channels and outputs.
Our marketing services optimise commercial contribution.
We design marketing to generate usable demand, integrate with CRM and sales, and remain accountable to outcomes rather than activity.

Why Are Our Leads High Volume but Low Quality?

This usually happens when marketing lacks segmentation, intent signals, and qualification rules.
Without structure, campaigns attract attention but not buyers. Marketing services fix this by aligning audience, message, and journey to buying context.

How Do Marketing Services Support Revenue?

Marketing supports revenue when demand becomes visible, attributable, and actionable.
We connect marketing directly to CRM and sales so lead source, quality, and outcomes remain clear — enabling better prioritisation and faster conversion.

How Is Marketing Performance Measured?

We measure marketing through lead quality, progression, conversion contribution, and commercial visibility.

Vanity metrics may show activity, but they rarely explain performance.

Do You Replace Our Internal Marketing Team?

No. We typically work alongside internal teams.

Marketing services provide structure, system design, and execution support where capacity, clarity, or integration is constrained.

Is Paid Advertising Required?

No. Channels are selected based on commercial role, not assumption.

Paid, organic, lifecycle, and outbound-supporting channels are used where they improve signal and contribution.

Does Marketing Automation Increase Risk?

Poorly designed automation increases risk.

Governed automation reduces it.
We apply automation only where it improves consistency, speed, or visibility — never for its own sake.

When Is the Right Time to Engage Marketing Services?

Marketing services are most effective when activity feels busy but unreliable, when lead quality declines, or when attribution and confidence disappear.

This is typically where a structured assessment creates clarity.

What Is the First Step to get started with b10hub Marketing Services?

We start by assessing marketing performance, structure, and integration — identifying gaps, risks, and opportunities before any commitment is made.

Get in touch here to arrange a date and time

We build commercial systems that help organisations operate with clarity, momentum, and predictable growth — backed by hands-on execution and measurable outcomes.

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