Make.com Partner & Automation Consultancy | b10

Make.com partner · implementation · managed automation

Make.com automation that carries the work—not just the data.

b10 is a Make.com partner and automation consultancy. We design, build, repair and manage Make scenarios across CRM, sales, marketing, service, finance and operations with clear data ownership, visible failure handling and human control where it matters.

Make implementation

Discovery · architecture · scenarios · launch

3,000+ app ecosystem

Native apps · webhooks · APIs · custom

Automation with control

Validation · retry · alerting · escalation

Managed beyond go-live

Monitoring · support · optimisation · change

b10 is a make.com partner

What does a Make partner do?

A Make partner helps an organisation identify, design, build, connect, test and operate workflows on Make.com.

The work can include process discovery, automation architecture, scenario development, data mapping, native integrations, webhooks, APIs, error handling, security, AI agents, documentation, training and managed support.

The purpose is not to create as many scenarios as possible. It is to move information and decisions reliably between the systems people already use while keeping ownership, exceptions and risk visible.

Choose your starting point

Five Make.com services.
One controlled delivery method.

Select the route closest to your current position. Every route begins with enough diagnosis to establish the process, system of record, data rules and operational owner before automation is built.
New implementation

Make automation build.

Turn a defined manual or fragmented commercial process into a tested, documented Make workflow.
Integration

Make integration.

Connect CRM, websites, email, service, finance, operations, databases and custom systems.
Audit and rebuild

Repair unreliable scenarios.

Find silent failures, duplicated logic, weak mapping, unclear ownership and fragile dependencies.
Migration

Move to Make.

Migrate and rationalise workflows from Zapier, N8N, legacy Integromat, scripts or another platform.
Managed support

Operate after go-live.

Monitor, support and improve scenarios as applications, APIs, data and processes change.

Why automation underperforms

Your automations may be running.
Do you know when they fail?

A scenario showing “active” is not evidence that the complete business outcome happened.

The real test is whether the right record was created, the data remained trustworthy, the next owner was notified and any incomplete work became visible to someone who could act.
01

Manual rekeying persists.

People still copy data between CRM, email, finance, service and reporting despite paying for automation.
02

Failures disappear silently.

A scenario errors or skips a bundle, but nobody owns the exception or knows what did not happen.
03

Data cannot be trusted.

Duplicates, missing identifiers, inconsistent formats and uncontrolled overwrites weaken every connected system.
04

Logic is duplicated.

Several scenarios perform overlapping work, creating contradictory updates and unnecessary operations.
05

Ownership is unclear.

Credentials, documentation and operational knowledge sit with one person—or nobody.
06

Change creates fragility.

A renamed field, revised process or API update breaks downstream work that was never mapped or tested.

The automation lifecycle

Build the complete outcome not a chain of app actions.

Reliable Make automation follows a controlled lifecycle from event to confirmed result.

Each stage needs a definition, owner and exception path. Removing any one can create fast activity without reliable execution.
01

Trigger.

Define the event, source, timing and duplicate conditions.
02

Validate.

Check identity, required fields, permissions and data quality.
03

Enrich.

Add governed context only where the workflow requires it.
04

Decide.

Apply deterministic rules, AI judgement or human approval.
05

Act.

Create, update, route, notify or escalate in the right system.
06

Confirm.

Verify the destination accepted and completed the action.
07

Learn.

Expose outcome, exception, usage, cost and improvement signals.

Make.com integration architecture

Connect the workflow not just the applications.

Make presents an ecosystem of more than 3,000 applications, plus webhooks, APIs and custom connections.

Reach is valuable; architecture creates reliability. The design must define which system owns each record, how information changes, what happens when a step fails and who resolves the exception.
Events and systems.
Demand and CRM.
Websites · forms · campaigns · leads · opportunities
Communication.
Email · Slack · WhatsApp · calling · notifications
Operations.
Service · projects · orders · finance · databases
AI and data.
Models · agents · documents · enrichment · analytics

Make.com

Visual automation and orchestration layer
Controlled automation layer
Trigger and identity.
Events, schedules, webhooks, deduplication and record matching
Mapping and logic.
Transformation, routing, state, rules and approved AI decisions
Reliability controls.
Retries, queues, logging, alerts, fallbacks and human escalation
Controlled outcomes.
Clean handoffs.
Information reaches the right owner without rekeying
Trusted data.
Records remain consistent across the defined workflow
Visible exceptions.
Failures and incomplete work cannot disappear silently
Decision evidence.
Leadership can see usage, outcomes, risk and operating cost

Make.com consulting and implementation

What b10 can design, build and manage.

The work covers the business process and the technical scenario not just configuration inside the Make canvas.

Scope is shaped by process criticality, systems, data, volume, permissions, audit needs and the cost of an incomplete or incorrect action.

01

Process & friction discovery.
Map the current workflow, delays, rekeying, decisions, owners and failure points before choosing what to automate.

02

Automation architecture.
Define triggers, systems of record, identifiers, dependencies, states, boundaries, controls and operating ownership.

03

Scenario development.
Build readable Make scenarios with deliberate modules, routes, filters, variables, data stores and reusable logic.

04

Data mapping and quality.
Control transformation, validation, deduplication, field ownership, timestamps, consent and synchronisation rules.

05

Apps, webhooks and APIs.
Use native Make apps where fit; extend through webhooks, HTTP APIs and custom connections where needed.

06

AI agents and MCP.
Connect approved AI judgement and agent actions to governed workflows, tools, context and human intervention.

07

Testing and launch.
Test happy paths, edge cases, permissions, failure, replay, volume, cutover and real operational ownership.

08

Managed automation.
Monitor, troubleshoot, document and improve scenarios as business rules, APIs, teams and systems change.

Rethink Commercial.

Automate the work.
Keep the control.

Trusted by Forward-Thinking Companies and Partners

b10 is an ibm Partner
b10 is a microsoft Partner
b10 is a Dell Expert Network Partner
b10 is a wpengine Partner
b10 implements monday service for catalyst
b10 is an approved vendor on gartner peer insights

Make automation use cases

One orchestration layer.
Different operating outcomes.

Make is useful wherever work crosses systems and repeatable logic can carry it forward.

The best first use case has a visible constraint, reliable trigger, defined owner and measurable outcome. High volume alone does not make a process ready for automation.
01

CRM and sales automation.

Capture, validate and route leads; enrich records; create activities; trigger follow-up; generate documents; connect closed deals to delivery.
CRM automation · lead routing · sales workflow automation
02

Service/customer operations.

Create requests, route work, notify owners, collect external updates, track status, escalate SLA risk and keep customers informed.
service automation · ticket workflow · customer operations
03

Marketing and demand.

Connect websites, forms, events, campaigns and data sources to CRM, marketing systems, segmentation, nurture, consent and attribution workflows.
marketing automation · lead management · campaign operations
04

Finance and administration.

Move approved commercial data into quotes, invoices, payment workflows, reconciliation, reporting and exception queues.
finance automation · document automation · data synchronisation
05

Commerce and fulfilment.

Connect orders, inventory, payments, customer communication, fulfilment, returns and performance reporting.
ecommerce automation · order workflows · system integration
06

AI-powered workflows.

Classify unstructured input, summarise, extract, decide within limits and allow AI agents to use approved Make scenarios.
AI automation consultant · Make AI Agents · Make MCP Server

Commercial Automation Control Checklist

Eight controls between “it ran” and “it worked”.

A production automation needs an operating model, not only a scenario.

These controls create the evidence, ownership and recovery path required when Make carries customer, commercial or operational work.
Control 01

Business owner.

Names the automation process outcome and approves material changes.
Who is accountable if the workflow underperforms?
Control 02

Scenario owner.

Maintains logic, connections, schedules, usage and documentation.
Who can safely change the scenario?
Control 03

Data contract.

Defines identifiers, required fields, formats, ownership and acceptable updates.
What must be true before the workflow runs?
Control 04

Access boundary.

Limits credentials, sensitive data, environments, and actions to the minimum required.
What can this connection read or change?
Control 05

Failure path.

Defines retry, rollback, queue, fallback and safe replay behaviour.
What happens after a partial result?
Control 06

Exception owner.

Routes actionable alerts with enough context to resolve incomplete work.
Who sees and clears the exception?
Control 07

Change control.

Records dependencies, tests revisions and governs deployment into live workflows.
What could this field or API change break?
Control 08

Outcome measure.

Connects operations and technical signals to the intended business result.
did the work complete—not merely execute?

Make case study · Catalyst Innovation Centre

From maintenance request to controlled resolution.

b10 rebuilt Catalyst’s reactive maintenance workflow around one connected operating process. monday Service became the operational source of truth. Make became the automation layer. WhatsApp Business through 360dialog became the contractor response interface. Microsoft 365 supported email communication.
monday service · 360 Dialog · WhatsApp · Make · Microsoft

Before.

Multiple ticket routes, manual contractor chasing, unclear status and person-dependent coordination.

Make’s role.

Orchestrate assignment, communication, contractor response, status updates, tenant notifications and follow-up logic.

Control created.

One ticket workflow with clearer ownership, status, SLA visibility, evidence and exception handling.
5.0 ⭑⭑⭑⭑⭑

Gartner Peer Insights Review.

“Product delivery was great—all the hassle and stress taken off me. Smooth and reliable.”
“This is catered directly to what our company without having to compromise on service to our tenants. Reliability – automation creates that degree of reliability. Efficiency – allows us to spend our time more wisely while more repetitive tasks are automated”
Manager · General Management
Gartner Peer Insights review of b10hub Digital Technology and Business Consulting Services · Submitted 4 December 2025. The reviewer stated that no gift was offered for the review.

Other vendors considered
BAE · Accenture · AECOM · ALTEN · Cancom · SAP

Make audit, rebuild and migration

Preserve useful logic.
Remove inherited fragility.

A migration should improve the operating model not reproduce every old trigger, workaround and dependency.

b10 audits existing Make scenarios or move relevant workflows from another automation platform into a controlled Make architecture.
Zapier
Legacy Integromat
Power Automate
Scripts
N8N
Native
Other Automations
01

Inventory.

Catalogue scenarios, triggers, schedules, apps, connections, operations, owners and business outcomes.
02

Trace.

Map identifiers, transformations, downstream dependencies, credentials, failure modes and hidden manual work.
03

Rationalise.

Retire duplicates, combine shared logic and decide what should remain native, move to Make or stay manual.
04

Rebuild.

Create readable scenarios with explicit states, data rules, error paths, alerts and documentation.
05

Test.

Validate data, volume, edge cases, partial failure, replay and the real operational outcome.
06

Cut over.

Control timing, duplicates, rollback, credentials, live observation and the retirement of old workflows.
07

Manage.

Monitor errors, usage, cost, changes, updates and outcome performance under a named owner.

Make AI Agents and MCP

Let AI act through controlled tools not unrestricted access.

Make now supports visual AI Agents and an MCP Server that can expose approved Make scenarios as tools to compatible AI systems.

That creates useful possibilities for classification, triage, research, document handling and next-best action. It also increases the need for permissions, deterministic boundaries, approval and observable execution.

If the work only needs doing, use automation. If it needs judgement, consider an agent.

Do not add probabilistic decision-making to a workflow that can be expressed safely as explicit rules.
Approved context.
Define which records, documents and instructions the agent can use.
Human approval.
Escalate sensitive, uncertain, high-value or customer-facing decisions.
Tool Limits.
Limit the Make scenarios and actions the agent can call.
visible execution.
Log reasoning, tool use, result, failure, cost and corrective action.

the b10 ACE implementation framework

Implementation is a system not a handover.

ACE takes Make automation from diagnosis through continued operation and optimisation.

The stages create decision gates, technical controls and operational ownership. Managed Services continues ACE after go-live rather than treating automation as finished.
01
Diagnose.
Find the constraint, manual work, data weakness and commercial consequence.
02
Design.
Define the target process, architecture, ownership, control and success measure.
03
Build.
Create scenarios, routes, transformations, states and reusable components.
04
Connect.
Configure apps, webhooks, APIs, credentials, environments and data contracts.
05
Automate.
Test triggers, actions, exceptions, replay, volume and human intervention.
06
Manage.
Launch with monitoring, documentation, training, support and named ownership.
07
Optimise.
Improve reliability, cost, performance and scope as the business changes.

Platform fit

Make is powerful. It is not automatically the right answer.

Technology selection should follow the workflow, risk, volume, technical capability, operating model and total cost.

Strong fit when.

A multi-step workflow crosses several cloud applications or APIs
The team benefits from visual orchestration and readable data mapping
Conditional logic, transformation and controlled error handling are required
Existing systems should be connected rather than replaced
An owner will govern scenarios, data, credentials and exceptions

Potentially poor fit when.

A simple native integration already solves the complete requirement reliably
The process, owner and system of record have not been defined
Hard real-time, specialised infrastructure or regulatory controls exceed the proposed design
The organisation will not maintain credentials, alerts or documentation
The expectation is that automation will repair a broken operating model by itself

Automation platform orientation

Make, Zapier, n8n and native automation have different strengths.

There is no universal winner. Choose around process complexity, control, team capability, hosting, integrations and total operating cost.

This page owns Make implementation intent. A dedicated comparison guide should carry the deeper “Make vs Zapier vs n8n” search demand.

Start with the real workflow

Tell us what needs to move without manual chasing.

You do not need a finished specification. Describe the current process, systems, failure points and what a useful outcome would look like.
01

Clarify the situation.

We establish whether the immediate need is discovery, implementation, integration, rebuild, migration or support.
02

Identify the right first step.

We recommend focused discovery, an automation audit or a scoped implementation conversation.
03

Define a credible route forward.

You receive clarity on scope, systems, dependencies, controls and decisions required before work begins.
make contact

FAQs about make.com automation

Organisations considering Make.com are usually trying to solve the same problems: manual work, disconnected systems, operational bottlenecks, and fragile workflows that break as the business scales. These are the most common and most commercially relevant questions we are asked before engagement.
What is Make.com?

Make is a visual automation platform used to connect applications and orchestrate workflows. A workflow in Make is called a scenario and is built from modules that trigger, retrieve, transform, route, create or update information. Make also supports webhooks, APIs, data stores, AI apps, AI Agents and MCP capabilities.

Is Make.com the same as Integromat?

Yes. Integromat became Make in 2022. Organisations searching for Integromat support, migration or scenario development are generally referring to the same platform under its former name.

What is Make.com used for in business?

Make.com is used to connect systems, automate workflows, and orchestrate processes across operations, sales, finance, and support — removing manual effort and improving speed, accuracy, and scalability.

Is b10 a Make partner and automation consultant?

Yes. b10 supports Make.com process discovery, automation architecture, scenario development, integrations, migration, audits, rebuilds, testing, documentation, training and managed support. Recommendations remain based on process and platform fit rather than partnership status alone.

What does Make.com implementation include?

Implementation can include process discovery, workflow architecture, account and team structure, connections, scenarios, modules, routers, filters, mapping, variables, data stores, error handling, logging, alerts, documentation, testing, deployment, training and ongoing governance.

Do we need a Make.com consultant?

Not always. A capable internal user may be able to build a simple, low-risk scenario. A Make consultant becomes more valuable when the process crosses several systems, data quality matters, APIs or webhooks are involved, failure has a commercial consequence, AI is making decisions or the organisation needs reliable ownership and support.

How much does Make.com implementation cost?

Implementation cost depends on discovery, workflow complexity, number of systems, data mapping, custom API work, volume, environments, security, error handling, documentation, testing, migration and change-management requirements. Make subscription and usage fees are separate from b10 implementation or managed-service fees.

How long does Make.com implementation take?

A focused scenario can be delivered in a short project, while an automation programme across several teams and systems takes longer. b10 confirms timing after discovery because data readiness, credentials, API limitations, testing and operational ownership can materially change the delivery path.

Can b10 fix or rebuild existing Make scenarios?

Yes. b10 can inventory and audit current scenarios, trace data and dependencies, identify failure and duplication, preserve useful logic, then stabilise or rebuild the parts preventing reliable operation.

Can b10 migrate Zapier or other automations to Make?

Yes. b10 can migrate relevant workflows from Zapier, legacy Integromat, Power Automate, scripts and native application rules. Migration should rationalise the automation estate rather than recreate every historic workflow without challenge.

What applications can Make integrate with?

Make currently presents an ecosystem of more than 3,000 applications. It can also connect through webhooks, HTTP APIs and custom applications where supported. An app being available does not by itself prove that a complete business workflow is feasible; required actions, data, authentication, limits and controls still need review.

Can Make integrate with HubSpot, monday.com, Salesforce, Microsoft 365 and WhatsApp?

Make supports native or API-based connections for many CRM, work, productivity and communication platforms. b10 has implemented a live Catalyst workflow connecting monday Service, Make, 360dialog, WhatsApp Business and Microsoft 365. Every proposed integration remains subject to the current apps, APIs, permissions and data controls.

How should Make errors and failed scenarios be handled?

The design should distinguish temporary and permanent failure, use appropriate retries and safe replay, prevent duplicates, preserve context, route unresolved work to an exception owner and confirm the downstream outcome. Alerts should be actionable rather than simply report that an error occurred.

Is Make suitable for SMEs or only large enterprises?

Make is particularly effective for SMEs because it delivers enterprise-grade automation without enterprise complexity. When designed correctly, it allows smaller teams to operate with the efficiency of much larger organisations.

Is Make.com secure?

Make publishes security and compliance information covering areas such as encryption, access management, logging and independent assurance. Suitability still depends on plan, hosting region, connections, permissions, data processed, retention, internal controls and the organisation’s risk or regulatory requirements. Security review must be specific to the proposed workflow.

What are Make AI Agents?

Make AI Agents combine AI judgement with actions and workflows on the Make platform. They are most relevant where work needs interpretation or reasoning, such as classifying messages or analysing documents. Deterministic rules remain preferable when the decision can be expressed explicitly and reliably.

What is Make MCP Server?

Make MCP Server allows compatible AI systems to access approved Make scenarios as tools with structured inputs and outputs. This can connect an AI assistant or agent to real business actions, but tool permissions, data context, approvals, monitoring and exception handling must be designed deliberately.

How is Make different from tools like Zapier or native integrations?

Make provides deeper logic, conditional routing, error handling, and API-level control. This allows businesses to build resilient automation systems rather than simple one-step task triggers.

Make vs Zapier: which is better?

Neither is universally better. Make is often attractive for visual multi-step workflows, data mapping, branching and transformation. Zapier can be attractive for accessible SaaS automation and straightforward setup. Compare the exact workflow, application support, team capability, reliability, governance and operating cost.

Make vs n8n: which is better?

Make provides a managed visual platform with a broad application ecosystem. n8n can offer deeper technical flexibility, code extensibility and deployment control, including self-hosting. The correct choice depends on hosting, skills, integrations, security, maintenance and total ownership requirements.

Does b10 provide Make training and managed support?

Yes. b10 can document the architecture, onboard administrators and users, test operational response, and provide ongoing managed support across monitoring, troubleshooting, scenario changes, data quality, connections, usage and new automation requirements.

Can Make handle complex workflows and high data volumes?

Yes. Properly architected Make.com can manage complex, multi-step workflows and high transaction volumes reliably — provided it is designed with scalability and governance in mind.

How do we start a free Make account?

You can sign up to a free account here. A trial or free account is most useful when you test a defined workflow, real data requirements and a clear operating outcome rather than exploring modules without a business question.

What systems can Make integrate with?

Make integrates with CRMs, marketing platforms, finance tools, support systems, databases, and custom APIs — allowing businesses to automate workflows without replacing their existing software stack.

Does Make.com require ongoing management?

Yes. Automation is not a one-time setup. As processes, tools, and volumes change, automation must be monitored and optimised to avoid silent failures and performance degradation.

What are the risks of poorly implemented automation?

Poor automation creates hidden failure points, data inconsistencies, and operational risk. Without error handling and oversight, automation can quietly damage performance rather than improve it.

Why use b10 for Make.com instead of building it in-house?

b10 designs Make.com as commercial infrastructure — ensuring workflows are reliable, scalable, and aligned to real operational processes, not just technical possibilities.

When should a business consider Make.com?

If teams are manually moving data, chasing updates, or relying on people to keep systems in sync, automation is already overdue — and the cost of delay is compounding.

How do we get started with Make.com and b10?

We start with a commercial diagnostic to identify your current processes, strengths, weaknesses and areas of growth potential. We then explore how implementing Make will measurably improve your business and if it is the most suited option for you.

Get in touch here to arrange a date and time. You can also start a free account with Make here.

Rethink Commercial.

Automate the work.
Keep the control..

Trusted by Forward-Thinking Companies and Partners

b10 is an ibm Partner
b10 is a microsoft Partner
b10 is a Dell Expert Network Partner
b10 is a wpengine Partner
b10 implements monday service for catalyst
b10 is an approved vendor on gartner peer insights