About b10 · Commercial Transformation Company
Ambitious organisations should compete on capability, not size.
b10 exists to close the commercial capability gap between ambitious organisations and the larger competitors they are expected to challenge.
We diagnose, rebuild and continuously improve the connected commercial system behind growth, from ICP and positioning through to CRM, sales, operations, retention and automation. This is Commercial Transformation.
We diagnose, rebuild and continuously improve the connected commercial system behind growth, from ICP and positioning through to CRM, sales, operations, retention and automation. This is Commercial Transformation.
Built for
Ambitious SMEs, scale-ups and mid-market organisations
Diagnose
Commercial Transformation Index
Transform
ACE implementation framework
Improve
Commercial Managed Services
Why b10 exists
The commercial engine should not be the reason a capable organisation loses.
Smaller and mid-sized organisations are routinely expected to compete against companies with deeper budgets, specialist departments, enterprise technology and access to major advisory firms. The difference in performance is not always the quality of the product, service or people. It is often the commercial infrastructure behind them.
Unclear positioning, weak pricing, fragmented CRM, inconsistent sales execution, poor handoffs and disconnected automation create a structural disadvantage. b10 was built to reduce it.
Unclear positioning, weak pricing, fragmented CRM, inconsistent sales execution, poor handoffs and disconnected automation create a structural disadvantage. b10 was built to reduce it.
01
Close the capability gap.
Make stronger commercial discipline, systems and technology accessible without enterprise complexity or overhead.
02
Help strong organisations challenge larger competitors.
Enable them to compete through clarity, connected execution and customer value rather than budget alone.
03
Turn commercial potential into operating capability.
Replace disconnected initiatives with a system that can be measured, implemented and continuously improved.
04
Create value beyond revenue.
Stronger organisations create employment, develop people, serve customers better and strengthen the markets around them.
The problem we solve
Commercial underperformance is usually systemic.
A visible symptom is not necessarily the root constraint. Investment in a new CRM, website, campaign, sales hire or AI tool can underperform when the commercial system beneath it has not been diagnosed.
01
Weak pipeline.
The constraint may begin with ICP, positioning, pricing or demand capture.
02
Poor CRM adoption.
The underlying sales process, data model or ownership may be undefined.
03
Low retention.
The failure may begin in qualification, expectation-setting or the delivery handoff.
04
Manual work.
Automation cannot compensate for a workflow that has not been designed properly.
05
Slow sales cycles.
Positioning, qualification, follow-up and decision enablement may be working against each other.
06
Unclear performance.
Disconnected data prevents leaders from seeing leakage across the customer lifecycle.
Diagnosis before prescription.
Identify the commercial constraint before committing more capital to technology, campaigns, automation, headcount or a transformation programme.
How b10 works
One connected path from diagnosis to a stronger commercial engine.
CTI diagnoses the commercial present. ACE provides the end-to-end commercial transformation framework to transform the commercial engine. Managed Services continues the ACE cycle through operation, measurement and improvement.
01 / DIAGNOSE
Commercial Transformation Index.
CTI, the Commercial Transformation Index, measures the commercial maturity, exposes revenue leakage and creates the evidence base for a prioritised commercial transformation roadmap.
10 connected commercial domains
50 diagnostic criteria
250-point maturity model
Six maturity bands
02 / TRANSFORM
ACE Implementation.
ACE is b10’s end-to-end framework for designing, implementing and connecting the commercial systems that create, capture, convert, fulfil and grow customer value.
Commercial Map and improvement plan
Seven connected commercial systems
Lifecycle interfaces and operating controls
Automation, intelligence and content
03 / Manage
Commercial Managed Services.
Managed Services carries the implemented ACE model into continuous operation. b10 manages, measures and improves the commercial engine as, evidence and market conditions change.
Ongoing commercial system management
Monthly and quarterly operating rhythms
Continuous optimisation and automation
Performance visibility and improvement
The connected commercial system
Ten domains.
One commercial reality.
Every domain affects the others. Commercial Transformation begins by understanding the system, not optimising one department in isolation.
01
ICP.
Who the organisation is designed to serve and prioritise.
02
Positioning.
Why the market should choose it over credible alternatives.
03
Pricing.
How value is packaged, communicated and captured.
04
Website.
How demand is captured, educated and converted.
05
Marketing.
How authority, demand and buyer intent are developed.
06
CRM.
How customer data, pipeline and visibility are controlled.
07
Sales.
How opportunities are qualified, progressed and forecast.
08
Operations.
How commitments become consistent delivery and control.
09
Retention.
How customer value is sustained, expanded and advocated.
10
Automation.
How workflows, signals and intelligence improve scale.
What makes b10 different
Commercial reality before consulting convention.
SYSTEM
System-wide, not siloed.
We examine the complete commercial lifecycle rather than treating marketing, CRM, sales, operations and retention as unrelated workstreams.
EVIDENCE
Diagnosis before prescription.
CTI identifies the actual constraints before money is committed to technology, campaigns, headcount or transformation programmes.
EXECUTION
Strategy and implementation together.
b10 does not stop at recommendations. We design, implement, connect and improve the commercial system in practice.
ACCESS
Senior capability without large overhead.
Founder-led direction, specialist delivery and a technology partner ecosystem give clients focused capability without a large consultancy structure.
Building the category
The infrastructure of Commercial Transformation.
We are not applying an old consulting model to a new phrase. b10 is building the assessment, measurement, implementation and operating infrastructure required to make Commercial Transformation a measurable discipline.
This provides a broader commercial transformation alternative to isolated CRM implementation, Revenue Operations, sales transformation, GTM transformation and digital transformation programmes.
This provides a broader commercial transformation alternative to isolated CRM implementation, Revenue Operations, sales transformation, GTM transformation and digital transformation programmes.
Commercial Transformation definition.
Category foundation
Commercial Transformation Standard.
Structure
Commercial Transformation Index.
Diagnosis
Six-band maturity model.
Measurement
ACE implementation framework.
Transformation
Commercial Managed Services.
Continuous Improvement
Partner & technology ecosystem.
Delivery capability
Capability and evidence
A developing category backed by practical delivery.
Credibility should come from transparent methods, relevant access and real implementation capability, not unqualified headline statistics.
Category assets.
A defined diagnostic and implementation architecture for measuring, transforming and continuously improving commercial capability.
CTI: 10 domains, 50 criteria, 250 points
Commercial Transformation Standard
ACE implementation framework
Implementation ecosystem.
Selected partnerships spanning the commercial technology stack, enabling implementation of efficient growth systems across industries.
CRM and customer platforms
Marketing and demand generation
Automation, operations and enterprise
Public-sector procurement.
Recognised routes through which public-sector and framework-led buyers can procure commercial transformation and specialist implementation support.
Bloom consultancy framework access
Constellia procurement route
eTendersNI supplier access
Commercial transformation outcomes.
The frameworks matter only if they improve how organisations operate, convert demand and create customer value. These selected outcomes demonstrate the effect of connected commercial transformation in practice.
95%
Operational efficiency lift.
UK-based EdTech PaaS company rebuilt its commercial and operational engine through the ACE Framework.
79%
Revenue acceleration.
UK-based FinTech client achieved a 79% uplift during a strategic pivot from subscriptions to card payments.
430%
win-rate growth.
Sales win-rate increased from 17% to 89% after b10 redesigned a clients commercial systems and processes through the ACE framework.
4
Global delivery.
b10 delivers Commercial Transformation across Europe, Africa, North America, and Australia as we continue to expand to other locations.
Why I built b10
“I kept seeing capable organisations held back by commercial systems that were weaker than the products, services and people they supported.”
I have worked across commercial strategy, revenue operations, CRM architecture, automation, digital optimisation and operational redesign in multiple markets. The recurring problem was rarely a complete lack of effort. It was disconnected effort: strong people working across systems, processes and customer journeys that were never designed to operate as one.
Siloed consulting did not solve that problem. A strategy deck could not repair a broken handoff. A CRM implementation could not fix unclear positioning. Automation could make a poorly designed process fail faster.
I created b10 to connect diagnosis with implementation and continuous improvement. The aim is larger than building a conventional consultancy. It is to make rigorous Commercial Transformation accessible to ambitious organisations at scale.
Siloed consulting did not solve that problem. A strategy deck could not repair a broken handoff. A CRM implementation could not fix unclear positioning. Automation could make a poorly designed process fail faster.
I created b10 to connect diagnosis with implementation and continuous improvement. The aim is larger than building a conventional consultancy. It is to make rigorous Commercial Transformation accessible to ambitious organisations at scale.
What we are building
More than a consultancy.
Every established discipline is supported by shared infrastructure.
Accounting has standards. Project management has methodologies. Software engineering has established frameworks.
Commercial Transformation remains fragmented across CRM, Revenue Operations, sales transformation, GTM, digital transformation, marketing operations, automation and commercial technology.
b10 is building the infrastructure that connects those disciplines and turns Commercial Transformation into a measurable, implementable and continuously improving system.
Accounting has standards. Project management has methodologies. Software engineering has established frameworks.
Commercial Transformation remains fragmented across CRM, Revenue Operations, sales transformation, GTM, digital transformation, marketing operations, automation and commercial technology.
b10 is building the infrastructure that connects those disciplines and turns Commercial Transformation into a measurable, implementable and continuously improving system.
Shared language and definition.
A clear explanation of Commercial Transformation, its boundaries and its relationship to adjacent disciplines.
Standards and measurement.
The Commercial Transformation Standard, CTI and a six-band maturity model provide structure and evidence.
Implementation architecture.
ACE converts diagnosis into connected systems, operating controls, lifecycle interfaces and measurable execution.
Continuous improvement.
Managed Services carries the implemented model forward through operation, measurement, optimisation and automation.
Scalable delivery capability.
A growing partner, technology and specialist ecosystem expands access without recreating the overhead of a traditional consultancy.
Stronger commercial capability creates value beyond revenue.
Revenue sustains an organisation. Commercial capability determines what that organisation can contribute over the long term.
01
Stronger organisations.
Connected systems make capable organisations more resilient, decisive and competitive.
02
Better employment.
Sustainable growth creates jobs, develops people and gives teams stronger operating environments.
03
Better customer outcomes.
Clearer handoffs, stronger data and disciplined execution improve the experience customers receive.
04
Greater innovation.
Commercially stronger organisations can invest in products, services, technology and new markets.
05
Stronger supply chains.
Healthy organisations create demand and stability for suppliers, partners and adjacent businesses.
06
More resilient economies.
Enough commercially capable SMEs and mid-market organisations create stronger industries and communities.
When capable organisations grow, the impact extends far beyond the organisation itself.
b10 exists to help more of those organisations build the commercial capability required to compete, endure and make that wider difference.
Every commercial initiative starts with the same question.
Is the constraint really where you think it is?
Is the constraint really where you think it is?
Start with CTI to identify the commercial constraints, revenue leakage and transformation priorities across your organisation.
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