Email Marketing Automation | CRM-Connected Automation | b10

Email Marketing Automation That Drives Revenue, Not Noise

CRM-connected automation built to convert and compound revenue.

b10hub designs and runs email marketing automation as infrastructure, not campaigns. We use Transpond to connect your CRM, segmentation, and lifecycle messaging into a single system that removes manual effort, improves conversion, and scales without disconnected tools or constant rebuilds.
b10 is an approved vendor on gartner peer insights

Built for Relationship-Led Growth

Transpond supports long-term, trust-based sales — not one-off email blasts.

CRM-Native by Design

Email automation is driven by live CRM data, not static lists or guesswork.

Automation That Compounds

Journeys improve over time through optimisation — not constant rebuilds.

BUILT FOR RELATIONSHIP-LED REVENUE

Most email marketing automation is campaign-driven and detached from reality. Transpond is built differently. It connects email automation directly to your CRM, customer behaviour, and lifecycle stage — so messages respond to what customers actually do, not what marketers hope they do.

Why transpond

Transpond is designed for businesses that sell through trust, timing, and long-term relationships. Because automation is driven by live CRM data, every message is relevant, contextual, and commercially intentional — reducing noise while increasing conversion.

why b10hub

b10hub designs Transpond as part of a wider commercial system, not a standalone tool. We align CRM structure, segmentation, automation logic, and reporting so email becomes a revenue-supporting capability — not another disconnected marketing channel.

performance signals

  1. CRM-Native
  2. Behaviour-Triggered
  3. Lifecycle-Led
  4. Segmentation-First
  5. Low-Noise
  6. Scales Cleanly

The email marketing Automation Engine

We use Transpond to build email automation engines that sit at the core of your commercial operations — triggering journeys, responding to behaviour, enforcing lifecycle rules, and turning CRM data into revenue-generating communication at scale.

Lifecycle Automation

We design lifecycle-driven email journeys that adapt as contacts move from lead to customer ensuring every message aligns to intent, timing, and commercial stage rather than static campaigns.

CRM-Driven

We connect Transpond directly to your CRM so segmentation is always live — driven by deal stage, engagement, activity, and ownership, not outdated lists or manual exports.

Behaviour Triggered

We implement behaviour-based triggers that respond instantly to real actions engagement signals. As a result, this keeps communication relevant and timely.

Nurture flows

We build structured nurture flows that educate, qualify, and convert over time — reducing sales friction while increasing readiness, trust, and conversion quality.

performance control

We design email systems with monitoring and performance safeguards protecting reputation, reducing noise, and ensuring automation improves results.

managed services

Email automation degrades without ownership. We provide optimisation, journey refinement, segmentation updates, and performance tuning , continuously.
b10 the commercial transformation consultancy implementing email marketing automation with transpond

Revenue Compounding Automation

Built For Relationship-Led Growth

Transpond becomes the backbone of your email marketing, not a campaign tool.
b10hub designs, implements, and manages CRM-connected email automation that compounds revenue over time through relevance, timing, and continuous optimisation.

HOW WE BUILD EMAIL AUTOMATION THAT PERFORMS

A structured journey from discovery to managed performance

High-performing email automation is not configured, it is engineered. We take clients through a defined commercial journey, using Transpond to design, implement, and manage CRM-connected email automation that scales with the business, not against it.

Discovery & Mapping

We start by mapping your real customer journey across marketing, sales, and retention — identifying where leads stall, where trust is built, and where communication breaks down. This phase ensures automation supports how revenue is actually generated, not how tools assume it works.

Strategy & Segmentation

We design lifecycle-based segmentation using live CRM data — aligning email journeys to lead source, engagement level, deal stage, and customer status. This ensures every message is timely, relevant, and commercially justified, increasing conversion and reducing noise.

CRM-Connected Implementation

We implement Transpond as a CRM-native automation layer — connecting email workflows directly to real-time data instead of static lists. Journeys adapt automatically as contacts move through pipelines, ensuring consistency between sales activity and marketing communication.

Trigger & Lifecycle Automation

We configure event-driven automation triggered by real behaviour — form submissions, deal changes, inactivity, renewals, and engagement signals. This keeps messaging relevant, responsive, and aligned to buying intent, without manual intervention.

Launch, Control & Deliverability

Before scale, we implement safeguards — suppression logic, frequency controls, and deliverability best practices. This ensures automation strengthens relationships, protects sender reputation, and avoids over-communication as volume increases.

Managed Optimisation & Growth

We provide ongoing optimisation, reporting, and refinement as part of managed services. Journeys evolve with your offers, data quality, and commercial model — ensuring email automation continues to compound performance rather than decay over time.

Email Marketing Automation FAQs

Organisations considering Make.com are usually trying to solve the same problems: manual work, disconnected systems, operational bottlenecks, and fragile workflows that break as the business scales. These are the most common and most commercially relevant questions we are asked before engagement.
What is email marketing automation, and how does it actually drive revenue?

Email marketing automation uses behaviour, data, and timing to send the right message at the right moment — without manual effort. When built correctly, it nurtures leads, supports sales conversations, increases retention, and compounds lifetime value instead of blasting generic campaigns.

How is Transpond different from traditional email marketing tools?

Transpond is CRM-native, not list-based. Automation is driven by live CRM data — deal stage, engagement, and lifecycle — rather than static segments. This means email activity aligns directly with sales reality, not assumptions.

Is Transpond suitable for SMEs and operations-heavy businesses?

Yes. Transpond is designed for organisations that rely on relationships, timing, and trust, not high-volume spam. It is particularly effective for SMEs, B2B services, professional firms, and operations-led businesses where relevance matters more than volume.

How does Transpond integrate with CRM systems?

Transpond integrates directly with CRM platforms — especially Capsule — using shared data models. This allows automation to react instantly to pipeline movement, customer status, and engagement without syncing delays or duplicated records.

What types of email automation can be built with Transpond?

Transpond supports full lifecycle automation including lead nurturing, onboarding, deal-stage messaging, re-engagement, renewal flows, and customer retention journeys — all triggered by real actions, not schedules.

How is this different from email campaigns or newsletters?

Campaigns are static. Automation is adaptive. Instead of one-off sends, Transpond runs continuous journeys that evolve as contacts interact, move pipelines, or change status — creating consistent, contextual communication at scale.

Can Transpond replace tools like Mailchimp or basic email platforms?

For CRM-driven businesses, yes. Transpond replaces campaign-centric tools by acting as an email automation engine connected directly to revenue activity, not just marketing lists.

What role does b10hub play in implementing Transpond?

b10hub designs Transpond as commercial infrastructure. We map the customer journey, build CRM-connected automation, and manage optimisation so email automation continues to support revenue as the business evolves.

How long does it take to implement email automation properly?

Initial implementation typically takes weeks, allowing time for discovery, journey design, CRM integration, automation build, testing, and controlled launch.

What happens after the automation is live?

Automation degrades without ownership. b10hub provides managed optimisation — refining journeys, improving performance, and adapting automation as data, offers, and operations change.

Is email automation still effective in 2026?

Yes — when relevance is prioritised. CRM-driven automation consistently outperforms manual campaigns because it delivers contextual value, not generic messaging.

How do I know if my business is ready for email automation?

If your business relies on leads, customers, or repeat engagement, automation is already relevant. The real question is whether it is designed around your commercial reality or forced around a tool.

How do we get started with Transpond and b10hub?

We start with a commercial diagnostic to identify your current processes, strengths, weaknesses and areas of growth potential. We then explore how implementing Transpond will measurably improve your business and if it is the most suited option for you.

Get in touch here to arrange a date and time. You can also start a free account with Transpond here.

We build commercial systems that help organisations operate with clarity, momentum, and predictable growth — backed by hands-on execution and measurable outcomes.

Trusted by Forward-Thinking Companies and Partners

b10 is an ibm Partner
b10 is a microsoft Partner
b10 is a Dell Expert Network Partner
b10 is a wpengine Partner
b10 implements monday service for catalyst
b10 is an approved vendor on gartner peer insights