website services

Websites Built to Drive Commercial Outcomes

Our website services focus on building, optimising, integrating, and managing websites as part of a wider commercial system. Rather than prioritising aesthetics alone, we design data-driven websites that convert demand, integrate with CRM and sales, and contribute directly to revenue.

This is website delivery with commercial intent. Every decision is shaped by performance, not preference.

b10 is an approved vendor on gartner peer insights

Diagnose Website Performance

We assess how your website performs commercially — identifying conversion gaps, integration issues, and friction across the user journey.

Build or Optimise for Outcomes

We design, rebuild, or optimise websites to improve lead quality, conversion, speed, and system connectivity.

Connect, Automate, and Manage

We integrate your website into the wider commercial ecosystem and manage it over time to protect performance as conditions change.

assess website performance

Why Website Services Matter

Many websites look credible but fail commercially.

Traffic arrives, attention is gained and yet leads don’t convert, enquiries don’t qualify, and sales teams lack visibility. The issue is rarely design quality. It is almost always system disconnect.

Website services matter when the website is treated as a commercial entry point — designed to move users, data, and intent cleanly into the wider revenue engine.

Data-Driven Website Strategy

We design website architecture, journeys, and content around measurable outcomes — not subjective design decisions.

explore website strategy

Commercial Website Integration

We connect websites to CRM, sales, marketing, and automation systems so activity translates into actions.

discuss website integration

Where Websites Underperform

Lead identification
Lead capture
Conversion paths
System integration
Page performance
Ongoing management

The Website Services Model

Our website services treat the website as infrastructure which is built to support lead generation, qualification, and commercial flow. Design, development, optimisation, automation, and management are delivered as one coherent system, ensuring performance improves without ongoing rebuilds or disruption.

Website Strategy

We define website structure, messaging, and user journeys around measurable commercial outcomes ensuring intent is captured and converted.

plan website structure

website design

b10hub designs clear, purposeful interfaces that build trust, reduce friction, and support conversion — without prioritising visual novelty over performance.

review website design

Website Development

We build stable, scalable websites on proven platforms, prioritising speed, reliability, and long-term maintainability over unnecessary complexity.

build my website

Conversion Optimisation

We improve how visitors become qualified leads by analysing behaviour, testing assumptions, and refining journeys to increase commercial impact.

improve conversions

website automation

b10hub automates lead capture, routing, and follow-up to reduce delay, remove manual effort, and ensure consistent handling of inbound demand.

automate website flows

cRM and Sales integration

We connect WordPress websites directly to CRM and sales systems so leads move cleanly, predictably, and with full commercial visibility.

connect to CRM

Ecommerce

We build and optimise Shopify and Woocommerce websites focused on conversion, performance — not just catalogue presentation.

optimise ecommerce

Website Management

b10hub manages website performance, updates, optimisation, and improvements over time to ensure commercial effectiveness is maintained.

website management

Why Website Projects Often Fail

Website projects fail when they are treated as deliverables rather than systems.

Design decisions become subjective. Performance responsibility fades after launch. Integration is left incomplete. Over time, the website drifts away from how the business actually operates. Commercial website services prevent this by treating the website as a living part of the commercial engine — governed, optimised, and maintained as conditions change.

Looks Right, Performs Wrong

Visual credibility does not guarantee commercial performance.

We focus on how websites actually convert, not how they appear. This results in increased quality inbound lead count

diagnose performance

Rebuilds Create Risk

Rebuilds often introduce SEO loss, disruption, and delay.

Our approach prioritises stability, migration safety, and controlled improvement.

reduce rebuild risk

Ownership Becomes Unclear

Without ongoing management, website performance often declines quietly.

We maintain accountability long after launch. Making changes proactively pushing for optimal performance.

maintain Website Performance

Website Services Engagement Structures

Website services can be delivered as standalone projects or as part of ongoing commercial managed services — depending on performance goals and system maturity.

The objective remains consistent: websites that generate measurable commercial value.

Website Build Projects

We design, build, or optimise websites to improve conversion, integration, and performance — delivered with documentation and structured handover.

assess website performance

Ongoing Website Management

Websites are continuously monitored, optimised, and managed as part of a broader commercial system ensuring performance compounds.

activate website management

Questions About Our Website Services

Websites raise important questions around SEO risk, rebuild disruption, performance accountability, and long-term maintenance.

The answers below explain how our website services support commercial outcomes without introducing unnecessary risk.

What Do Website Services Include?

Website services include strategy, design, development, optimisation, automation, system integration, and ongoing management — delivered with measurable commercial performance as the priority.

The focus is not the website itself, but what the website enables commercially.

How Are These Different from a Web Design Agency?

Web design agencies tend to focus on delivery and aesthetics.
Website services focus on outcomes.

We treat the website as part of a wider commercial system — connected to CRM, sales, marketing, and automation — rather than a standalone project.

Will a Website Rebuild Affect SEO Rankings?

A poorly managed rebuild can damage rankings.

Our approach protects SEO through structured migration, technical oversight, and phased improvement — reducing disruption while performance improves.

Can You Improve an Existing Website Without Rebuilding It?

Yes. In many cases, optimisation and integration deliver better results than a full rebuild.

Rebuilds are recommended only when structural limitations prevent improvement.

How Does the Website Connect to CRM and Sales Systems?

We integrate lead identification, lead capture, qualification, routing, and automation so website activity becomes visible, actionable, and measurable across CRM and sales.

This ensures demand is not just generated, but properly handled.

Do You Only Work With WordPress or Shopify?

No. We work extensively with WordPress and Shopify, but platform choice is driven by performance, scalability, and operational fit — not preference.

Who Owns the Website and Data After Delivery?

You do. We document all work clearly and hand everything over, with no platform lock-in or hidden dependencies.

Is Ongoing Website Management Necessary?

It isn’t mandatory, but it is often what protects long-term performance.

Without ongoing management, conversion rates, speed, and integration quality typically degrade over time.

When Is the Right Time to Engage Website Services?

When a website looks credible but underperforms, disconnects from sales systems, or no longer reflects how the business operates commercially.

This is usually where a structured performance assessment provides clarity.

What Is the First Step to get started with Website Services?

We start with a website performance assessment to identify gaps, risks, and opportunities — before you make any commitment. Get in touch here to arrange a date and time

We build commercial systems that help organisations operate with clarity, momentum, and predictable growth — backed by hands-on execution and measurable outcomes.

Trusted by Forward-Thinking Companies and Partners

Get in touch now