B10 Powers Full Circle with Close CRM Implementation | b10

B10 Powers Full Circle with Close CRM Implementation

B10 is helping Full Circle streamline operations and unlock scalable growth with Close CRM.

B10 is proud to announce a new Close CRM implementation and transformation project with Full Circle Publishing, who have chosen us as their partner to implement, optimise, and automate their Close CRM system. This marks another milestone in our mission to help businesses scale smarter by aligning technology, process, and people into one seamless growth engine.

Why Full Circle Chose Transformation Now

In today’s competitive landscape, a CRM isn’t just software, it’s the central hub of sales success. Full Circle recognised the need to:

  • Optimise sales pipelines to shorten cycles and reduce friction.
  • Automate repetitive tasks so teams focus on relationships, not admin.
  • Standardise operations for consistency, efficiency, and scalability.

By working with B10, they are future-proofing their commercial stack and ensuring every interaction drives momentum.

Our Approach: Implement. Optimise. Automate.

Smarter Systems Mean Smoother Growth

At B10, we go beyond “CRM setup.” Our team applies the B10 Commercial Transformation Framework built to connect strategy, operations, and technology from first click to recurring revenue.

For Full Circle, this means:

  • Close CRM Implementation → tailored to their sales model.
  • System Optimisation → workflows refined for clarity and control.
  • Process Automation → reducing manual effort, increasing productivity.
  • Operational Standardisation → creating a foundation for scale.

This is not just a system upgrade – it’s a transformation of how sales operates.

Why It Matters

Businesses today don’t fail because of lack of opportunity. They fail because of misaligned systems, siloed processes, and wasted time. By embracing automation and optimisation, Full Circle is positioning itself ahead of the curve.

And the truth is: if your CRM feels more like a burden than an enabler, it’s costing you growth.

What This Means for the Market

This project highlights a growing shift:

  • SMEs and publishers are adopting enterprise-grade CRM automation.
  • Efficiency is the new advantage as teams that standardise and automate now are the ones that scale later.
  • Commercial transformation is no longer optional – it’s the only way forward.

“Full Circle is the perfect example of a forward-thinking business investing in systems that truly scale. Our goal isn’t just to implement a CRM – it’s to build a commercial engine that connects people, processes, and performance. By combining optimisation, automation, and standardisation, we’re helping Full Circle move faster, operate smarter, and grow stronger.”
— Aiden Boyd, Managing Director, b10hub

Close CRM Implementation Frequently Asked Questions

What is Close CRM and why is it ideal for growing businesses?

Close CRM is a sales-focused platform designed to help startups and SMEs manage leads, automate follow-ups, and close deals faster. It combines built-in calling, email, SMS, and pipeline tracking, making it a powerful all-in-one solution for businesses ready to streamline their sales operations and scale sustainably.

What does a Close CRM implementation involve?

A Close CRM implementation with B10 includes data migration, pipeline configuration, workflow design, and integration with essential tools. We then optimise automations and reporting to ensure your CRM becomes a complete commercial command centre – not just a contact database.

How long does a Close CRM setup and optimisation project take?

Timelines vary depending on the size of your team and the complexity of your processes. Most Close CRM implementations take 2–6 weeks, including setup, automation, and team training. Our goal is to deliver rapid transformation with minimal disruption.

What are the benefits of CRM automation?

CRM automation saves time, reduces human error, and ensures every lead is followed up at the right moment. With automations in place, your team can focus on high-value conversations while the system handles repetitive admin, follow-ups, and reporting in the background.

How does B10 differ from other CRM consultants?

B10 takes a Commercial Transformation approach by connecting your website, CRM, marketing, and client systems into one growth engine. We go beyond software setup, rebuilding and automating entire commercial processes to drive measurable outcomes: faster conversions, higher retention, and better forecasting.

Can B10 help optimise an existing Close CRM setup?

Yes. If your current Close CRM feels clunky or underused, we can review your system, identify bottlenecks, and optimise workflows to improve efficiency. Most businesses see immediate gains in visibility, accuracy, and speed after optimisation.

Do you provide training after implementation?

Absolutely. We provide tailored onboarding and hands-on sessions to ensure your team understands how to use, optimise, and continually improve your Close CRM system.

How do I get started with a CRM transformation project?

You can schedule a free discovery session via our contact page. We’ll review your current systems, map inefficiencies, and create a transformation plan that aligns with your goals — from implementation to ongoing automation and optimisation.