What is digital transformation
Too many businesses invest in tools without transforming the way they think, work, or grow. The result? Disconnected systems, frustrated teams, and flatlined performance. According to McKinsey, over 70% of digital transformation efforts fail. It’s not because of the tech but instead, it’s because of how businesses approach it.
In this guide, you’ll uncover what digital transformation really is, why it often misses the mark, and how to make it drive measurable business impact from operations to revenue growth.
What is digital transformation?
Redefining How Your Business Works, Not Just the Tools It Uses
Digital transformation is the process of using technology to fundamentally change how your business operates, delivers value, and evolves.
This isn’t about swapping paper for software or launching a new website. True digital transformation rethinks systems, automates workflows, and connects data to improve decision-making, customer experiences, and outcomes. It’s a shift in how your business runs not just the tools it runs on.
Whether it’s streamlining client onboarding or automating your sales pipeline, every change must be intentional, integrated, and outcome-driven.
The Problem With How Most Businesses Approach It
Disconnected Tools, Disconnected Teams, Disappointing Results
Most businesses approach digital transformation like a shopping list of tools.
They buy a CRM. Launch a new website. Add some automations. Maybe even adopt Slack or a new project management app.
But here’s the problem: technology alone doesn’t transform anything.
Without strategic alignment, these tools become just more noise. We see it all the time:
These mistakes cost more than money. They cost time, morale, trust, and growth.
And at the heart of it is a misunderstanding: Digital transformation isn’t about looking modern. It’s about working smarter.
If the tools don’t talk to each other… if the teams aren’t aligned… if the customer journey isn’t seamless then transformation hasn’t happened.
How We Approach Digital Transformation at B10
Built for the Way You Work. Optimised for the Way You Grow.
At b10, we don’t start with the tech. We start with your business model.
We ask:
Then, and only then, do we architect the right digital system around it. Our approach is part of a larger system we call commercial transformation: aligning strategy, systems, sales, and service to deliver measurable, scalable growth.
Here’s how we do it:
This isn’t an agency install job. It’s a long-term growth system designed with, and for, you.
What You Get from True Digital Transformation
Real Business Outcomes Not Just Another Platform
Digital transformation should pay for itself and then some.
Done right, it creates a connected ecosystem that lets your business operate faster, smarter, and more profitably.
Here’s what that looks like in practice:
More Revenue, Less Friction
Connected Systems, Happier Teams
Faster Decisions with Live Insights
Scalable Processes from Day One
Better Customer Experience, Instantly
It’s How Well It All Works Together Not How Much Tech You Have
Imagine two businesses.
Business A installs every tool they can find. A CRM. An automation platform. A project tool. A chatbot. Their stack looks impressive but none of it connects.
Sales don’t log calls.
Marketing can’t see what’s working.
Customer onboarding is manual.
Sales lose visibility when prospects become clients.
Customer services has no visibility until they become clients.
Everything lives in its own world.
Business B has fewer tools, but every system is connected.
Leads move from Website to CRM to onboarding without lifting a finger.
Data flows across departments. Dashboards show live performance.
Nothing falls through the cracks. Everyone saves time. Clients feel it.
It’s the difference between a tech-filled house… and a truly smart home.
Digital transformation isn’t about tool count. It’s about business function.
That’s the b10 impact.
why this matters now
Digital transformation is no longer optional. Your competitors are investing and your clients expect seamless, digital-first experiences.
But transformation done wrong slows you down.
If you’re ready to stop plugging in tools and start building a commercial machine that works, then let’s talk.
Ready to Transform How You Grow?
We don’t just digitise, we transform. Let’s build your next chapter together.
Frequently Asked Questions
Digital transformation means using technology to improve how your business works, serves customers, and grows sustainably.
Because it helps businesses become more efficient, scalable, and aligned with modern buyer expectations—improving profit, retention, and agility.
Process transformation, business model transformation, domain transformation, and cultural/organisational transformation.
Lack of strategic alignment, poor change management, isolated tool use, and no clear outcome-focused implementation.
IT upgrades improve existing tech. Digital transformation reimagines how the entire business works using tech as an enabler.
Automating your sales pipeline with a CRM that connects to your website, marketing tools, and client onboarding flow.
Absolutely. Even simple digital changes—like automating invoicing or using a smart CRM—can save time and boost growth.
It varies. Some changes take weeks, others months. What matters is building a roadmap tied to measurable outcomes.
Not necessarily. Poor implementation is costly. Done right, even low-cost tools can deliver significant ROI.
Digital is a means. Commercial transformation is the end. At B10, we integrate digital tools into a full-stack commercial system that drives results.
Simple — book a discovery call, and we’ll walk you through our process, audit your current setup, and plan your next step.