£30M Business Growth from EU Expansion

EU expansion business growth Case Study

The Challenge

Over-reliance on Cold Outreach & Limited Market Visibility

A leading financial advisory firm with £14 billion in Assets Under Administration (AUA) faced a critical challenge – sustaining continuous business growth to stay competitive.

Despite its reputation and expertise, the firm’s business development relied almost entirely on cold calling, with some additional leads coming from networking and referrals. This outdated approach made it difficult to scale efficiently in new European markets, limiting both reach and conversion rates.

To accelerate growth, the firm needed a modern, scalable lead generation system that would drive high-value clients through inbound marketing rather than relentless outbound outreach.

The Solution

A Multi-Channel Inbound Lead Generation System

We designed, executed, and optimised a full-scale market entry strategy, focusing on SEO, paid advertising, and social media-driven inbound marketing.

A Secondary Website Optimised for Lead Generation

Social Media Expansion & Niche Community Targeting

To establish credibility and attract organic leads, we launched and managed multiple social media assets:

LinkedIn Page – Targeting high-net-worth individuals and corporate clients.
Instagram Page – Educating and engaging a broader financial audience.
Main Facebook Page – Positioning the firm as a trusted authority.
Country-Specific Facebook Groups – Creating localised communities for networking and discussions.

Multi-Channel Paid Advertising Strategy

Organic Lead Growth & Lower CAC

Beyond paid campaigns, we implemented a content marketing strategy that leveraged:

SEO-optimised blog posts to attract inbound traffic.
Lead nurturing through social engagement (LinkedIn & Facebook Groups).
Automated follow-up sequences to convert leads into clients.

This strategy is designed to significantly reduced the Cost of Customer Acquisition (CAC) while maintaining a steady flow of high-value leads.

The Results

£30M in EU Expansion Business Growth & 90%+ Inbound Lead Generation

The shift from cold calling to inbound marketing and paid lead generation delivered outstanding results:

New Business Generation

Lead Generation

Source Splits

Organic Leads

Ad Performance Insights:

The Key Takeaways

Scaling Financial Firms with Inbound Growth

The shift from cold calling to inbound marketing and paid lead generation delivered outstanding results:

Cold Calling Alone is Outdated – Scalable Inbound Works

Multi-Channel Advertising Drives Faster Results

SEO & Content Marketing Reduce Long-Term CAC

Localised Lead Nurturing Builds Stronger Client Relationships

By implementing a structured inbound marketing strategy, the financial firm scaled its EU presence, secured high-value clients, and achieved £30M in business growth – all while reducing dependence on outbound cold calls.

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