Commercial Transformation Index · Commercial maturity assessment
Stop guessing where growth is breaking.
Illustrative profile. CTI produces a scored, evidenced view of where commercial capability is weak, disconnected or underdeveloped — and what needs addressed first.
10 connected domains
250-point maturity score
6 maturity bands
Evidence before investment
Commercial maturity assessment
What is the Commercial Transformation Index?
The point is not to create another score for a dashboard. The point is to give leadership a defensible baseline: what is working, what is disconnected, what should be fixed first and what should not absorb more budget yet.
Find the root constraint.
Know what deserves capital.
Create a baseline.
Interactive commercial friction
What feels broken is not always what is broken.
CTI commercial friction
Find where commercial friction may be coming from.
Identify where commercial friction is showing up, what may be causing it, and whether the problem you can see is likely to be the problem you actually need to solve
Which problem is most visible to leadership right now?
Where is the business most likely to spend next?
How large is the organisation?
Diagnosis should come before another isolated investment.
Your answers suggest the visible problem and the next planned investment may sit inside a wider commercial system. CTI is designed to test the dependencies before capital is committed.
The 10 CTI domains
Commercial performance is systemic.
Website.
CRM.
Marketing.
Sales.
Operations.
Automation.
ICP.
Positioning.
Pricing.
Retention.
How a full CTI audit works
Evidence replaces commercial opinion.
Signal volume can vary by domain. Data-rich areas such as website and CRM can produce more observable evidence than areas such as pricing or positioning. The job of the framework is to turn that uneven evidence into a comparable maturity view.
Understand the commercial model.
Inspect the system.
Score and connect the findings.
Sequence what changes first.
The commercial maturity model
A score matters on when it changes the next decision.
Choose the right depth
Start with the amount of evidence the decision requires.
Free website audit.
Paid website audit.
Full CTI audit.
From diagnosis to change
The CTI should not end with a report.
b10.
CTI.
ACE.
Commercial fit
CTI is for leaders who need to know what is actually constraining scale.
CTI is a strong fit.
CTI is not the right starting point.
Why the Commercial Transformation Index
Build the evidence layer, not another opinion layer.
Direct evidence.
Uneven signal depth.
Cross-system analysis.
Actionable priority.
Trusted by Forward-Thinking Companies and Partners
Commercial Transformation Index FAQs
Questions leaders ask before using CTI.
The Commercial Transformation Index (CTI) is b10's evidence-led commercial maturity assessment. It evaluates 10 connected commercial domains to identify constraints, maturity gaps and priorities for improvement before more capital is committed.
A commercial maturity assessment examines the systems, processes, data, behaviours and operating discipline behind revenue performance. It goes deeper than headline outputs such as lead volume or revenue by asking whether the commercial engine that produces those outputs is structured, connected and scalable.
CTI assesses website, CRM, marketing, sales framework, operations, automation, ICP, positioning, pricing, and retention and customer success. It also analyses the dependencies between domains rather than treating each area as an isolated function.
Those audits usually focus on one system or function. CTI is designed to diagnose the wider commercial system first. It can show, for example, that a CRM problem is being caused by an undefined sales process, or that a demand problem begins with ICP and positioning rather than marketing activity.
No. Observable evidence is naturally uneven. Website and CRM can produce large volumes of structured signals, while pricing, positioning or ICP often require more qualitative and contextual evidence. CTI is designed to preserve that difference and normalise it into a comparable maturity framework.
The CTI maturity framework uses a 250-point score and six bands: Critical, Developing, Emerging, Capable, Advanced and Optimised. The total provides a baseline; the domain findings and dependencies explain what that baseline means and what should change next.
Most business audits are broad and advisory. The CTI is a structured measurement model — every domain has defined criteria, every criterion has a defined scoring scale, and every score is evidence-based rather than self-reported. The output is a number that places your organisation on a defined maturity curve. That benchmark is what makes prioritisation objective and transformation sequencing defensible, rather than a matter of opinion.
The CTI is designed for B2B organisations — typically founders, commercial directors, or operations leaders — who want a definitive view of how their commercial engine performs structurally. It is most valuable when a business is experiencing growth constraints it cannot clearly diagnose, planning a commercial transformation programme, or preparing to scale and needing a structured baseline before significant investment.
Yes. All assessment findings, domain scores, and business data are treated as strictly confidential. b10 operates under a formal data processing agreement for all client engagements. No assessment data is shared, published, or referenced without explicit client consent.
The CTI uses six maturity bands, so 'good' depends on where you are in your commercial development. Most B2B businesses score between Developing (76–125) and Emerging (126–175) on first assessment. Capable (176–212) represents a functioning commercial operation. Advanced (213–237) and Optimised (238–250) are the bands most associated with structured, scalable commercial performance. The score is a baseline — the value is in understanding the gap and closing it.
Yes. The CTI website route provides a lower-friction entry point. A free website scan can surface visible commercial, search and AI-readiness signals, while a deeper paid website audit can provide more detailed digital evidence before a full cross-domain audit is required.
The output is used to prioritise change. b10 can then implement relevant improvements through Commercial Transformation work or the ACE framework, depending on whether the requirement is a focused module, a broader rebuild or ongoing commercial operation.
Know Where You Stand.
Know What To Fix. Know In What Order.
Stop making commercial decisions without a benchmark. Book your CTI assessment and know exactly where you stand.