Transformation Services for B2B Growth | b10

TRANSFORMATION SERVICES

Choose the right transformation route for the commercial constraint holding revenue back.

b10 helps ambitious B2B companies diagnose, rebuild and optimise the systems behind business growth. Each transformation route targets a different constraint: the full commercial system, revenue leakage, digital systems, sales execution or go-to-market readiness.
b10 is an approved vendor on gartner peer insights
For companies whose website, CRM, sales, marketing, operations and retention are disconnected.

Revenue Transformation

Revenue Leakage
For companies that need better revenue visibility, conversion, pricing, retention and control.

Digital Transformation

Systems and Workflows
For companies modernising systems, tools and workflows, but needing commercial outcomes.

Sales Transformation

Pipeline and Conversion
For companies with weak CRM usage, inconsistent sales process, poor follow-up or pipeline issues.

GTM Transformation

Market and Message
For companies needing sharper ICP, positioning, offer clarity, campaign readiness and sales handoff.

What are transformation services?

Transformation services help a business redesign the systems, processes, tools, workflows and operating model behind performance. b10 focuses on transformation where it directly affects commercial outcomes: revenue, conversion, customer journeys, CRM visibility, sales process, marketing operations, automation and retention.
b10’s transformation services are built around one commercial principle:

revenue cannot scale efficiently when the systems behind growth are fragmented. We diagnose where the commercial engine is leaking, rebuild the parts that matter, and help operate the system over time.

THE COMMERCIAL REALITY

Most transformation projects start too late, too wide, or in the wrong place.

The visible issue is rarely the full issue. A messy CRM, weak website, inconsistent sales process, poor follow-up, unclear positioning or manual handoff may look isolated. In practice, these problems often sit inside a larger commercial system that has not been designed to scale.

We need more leads.

More demand can increase waste if conversion, qualification, follow-up and retention are weak.

Our CRM is a mess.

The CRM may be exposing a sales process, ownership, data, pipeline or reporting problem.

Our website is not converting.

The website may not explain your value, guide the buyer, qualify demand or connect cleanly into sales and CRM.

We do not know what is working.

Marketing, sales, CRM, source data and revenue reporting may be disconnected, creating opinion-led decisions.

Everything is too manual.

Processes may not be standardised enough for automation, handoff, reporting or scalable delivery.

Growth still runs through me.

The sales process, messaging, qualification, CRM and operating rhythm may not be codified.

Commercial transformation vs digital transformation

Digital Transformation can modernise the business.
Commercial Transformation makes the revenue system work.

Digital transformation is important, but better technology does not automatically create growth. A company can implement new tools and still have weak conversion, poor CRM adoption, inconsistent sales follow-up, manual handoffs, unclear positioning and limited revenue visibility.

Digital Transformation often focuses on modernisation.

It can improve platforms, processes, data, systems and internal efficiency. That matters, but it can become too broad if commercial outcomes are not clearly defined.
New tools or platforms
Workflow digitisation
System integration
Operational efficiency
Data and reporting improvement

Commercial Transformation focuses on revenue efficiency.

Commercial Transformation connects the entire commercial system that turns attention into pipeline, pipeline into revenue, and revenue into retention.
ICP, positioning and offer clarity
Website conversion and demand capture
CRM, sales process and pipeline visibility
Marketing-to-sales-to-client services handoff
Retention, customer success and recurring value

TRANSFORMATION ROUTES

Five distinct transformation routes. Different problems. Different fixes.

These routes are not the same page with different labels. Each one targets a different commercial constraint. They connect because business growth is connected, but they should be diagnosed and prioritised differently.

Commercial Transformation.

For B2B companies whose growth system is fragmented across website, CRM, sales, marketing, operations, automation, pricing, positioning and retention.
Full commercial system diagnosis.
From first click to recurring revenue.
Connects CTI, strategy, and implementation.

Revenue Transformation.

For companies that have demand, activity or pipeline, but revenue is not scaling efficiently because conversion, pricing, attribution or retention are weak.
Revenue visibility and leakage.
Conversion to retention
Connects CRM, sales, marketing and customer success.

Digital Transformation.

For companies whose tools, workflows, integrations, dashboards, CRM, website or automation need to improve commercial performance.
Best for commercial digital systems.
Workflow, data, stack & automation.
Not generic ERP, HR, cyber or enterprise IT transformation.

Sales Transformation.

For companies where leads, opportunities, follow-up, CRM usage, forecasting, proposals or sales handoffs are inconsistent or rely in individual knowledge.
Best for CRM and sales process improvement.
Targets pipeline architecture, qualification and follow-up.
Connects sales activity to reporting and revenue control.

GTM Transformation.

For companies preparing to launch, reposition, enter a new market or improve demand capture through sharper ICP, positioning and offer clarity.
Best for market, message and offer alignment.
Targets ICP, positioning, pricing, website and channels.
Connects campaign readiness to CRM and sales handoff.

10 COMMERCIAL DOMAINS

The right transformation route depends on which commercial domains are weak.

b10 uses the Commercial Transformation Index to assess the systems behind growth across 10 domains. This prevents transformation becoming vague and shows where revenue is being created, lost, delayed, hidden or made harder than it needs to be.

website.

Demand capture, conversion paths, message clarity, technical performance, and buyer journey.

CRM.

Pipeline structure, customer data, sales process, reporting, adoption and lifecycle visibility.

marketing.

Demand generation, attribution, campaign readiness, sales alignment and revenue evidence.

Sales.

Qualification, follow-up, deal stages, proposals, forecasting and conversion consistency.

Operations.

Post-sale handoff, onboarding, delivery workflows, service visibility and operating control.

Automation.

Repeatable workflows, handoffs, reminders, alerts, nurture and reporting automation.

Pricing.

Packaging, margin, value perception, monetisation, conversion friction and commercial model.

ICP.

Customer focus, sector fit, segmentation, buyer clarity and qualification discipline.

Positioning.

Market relevance, differentiation, message clarity, offer logic and buyer confidence.

Retention.

Onboarding, customer success, lifecycle communication, service quality and recurring value.

THE B10 METHOD

Diagnose before you rebuild.
Rebuild before you automate.
Manage for scale.

Transformation underperforms when companies jump straight into tools, campaigns, redesigns or automation without knowing where the real commercial constraint sits. b10 uses a diagnostic-first model so the work is sequenced around commercial impact.

Diagnose through CTI.

CTI identifies where commercial maturity is weak across the journey from first click to recurring revenue. It shows what needs fixed first and reduces the risk of spending money on the wrong solution.

Rebuild the constraint.

b10 rebuilds the systems, workflows, tools and processes holding growth back. That may involve website, CRM, sales process, automation, reporting, ICP, positioning, pricing or retention work.

Manage for scale.

ACE provides the implementation and operating layer after diagnosis. It helps move the business from one-off fixes to managed commercial improvement, reporting and system optimisation.

FIRST CLICK TO RECURRING REVENUE

Built for ambitious B2B companies with proven demand.

b10 works best where there is already commercial activity to improve. That usually means commercially accountable B2B companies with customers, pipeline, demand or traction, but with systems that are too fragmented to scale efficiently.
You have customers, demand, pipeline or active commercial traction.
The founder, MD, CEO or commercial owner is involved.
You use tools, but they do not work together properly.
You want better revenue visibility, conversion, control and retention.
You value diagnosis before implementation.

START WITH EVIDENCE

Before you invest in another tool, campaign, CRM rebuild or redesign, find out where revenue is leaking.

CTI gives you a structured view of commercial maturity across the systems behind growth. It helps you decide what to fix first, what to stop doing, and which transformation route will create the highest commercial impact.
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Questions About Transformation Services.

These questions are written to help you self-select the right route before speaking to b10.
What are transformation services for B2B companies?

Transformation services for B2B companies help redesign the systems, processes, tools, workflows and operating model behind growth. b10 focuses on transformation where it affects commercial performance: website, CRM, marketing, sales, automation, operations, ICP, positioning, pricing and retention.

Which type of transformation does my business need?

Choose Commercial Transformation if the full commercial system is disconnected, Revenue Transformation if revenue is leaking or hard to forecast, Digital Transformation if tools and workflows are holding performance back, Sales Transformation if CRM and pipeline are weak, and GTM Transformation if ICP, positioning, messaging, offer or channel readiness are unclear.

What is Commercial Transformation?

Commercial Transformation is the diagnosis, redesign, implementation and ongoing improvement of the systems that turn market attention into retained revenue. It connects website, CRM, marketing, sales, operations, automation, reporting, pricing, positioning and retention into one commercial engine.

What is the CTI?

CTI, the Commercial Transformation Index, is B10’s commercial maturity diagnostic. It identifies where revenue is leaking across the commercial journey before more money is spent on websites, CRM, marketing, automation or sales activity.

CTI gives leadership a structured view of the commercial system: what is working, what is disconnected, what needs fixed first and what should not be touched yet.

It is the diagnostic layer before implementation.

Get your CTI score

What is the difference between Commercial Transformation and Digital Transformation?

Digital Transformation often modernises tools, platforms, data and workflows. Commercial Transformation focuses specifically on the systems that generate, convert and retain revenue. b10 uses Digital Transformation where it improves commercial outcomes such as conversion, CRM visibility, automation, reporting and retention.

What is Revenue Transformation?

Revenue Transformation improves how a business generates, captures, converts, tracks and retains revenue. It focuses on revenue leakage, pipeline visibility, conversion, pricing, sales process, attribution, retention and revenue operations.

What is Sales Transformation?

Sales Transformation rebuilds the process, CRM, pipeline, follow-up, qualification, forecasting and reporting that convert demand into revenue. It is narrower than revenue transformation and focuses on sales execution and sales systems.

What is GTM Transformation?

GTM Transformation aligns ideal customer profile, positioning, messaging, offer, website readiness, channel readiness, CRM lead management, sales handoff, nurture and reporting so demand can become pipeline and revenue more efficiently.

How does CTI support transformation?

CTI, the Commercial Transformation Index, diagnoses where the commercial system is underperforming across the journey from first click to recurring revenue. It helps decide what needs fixed first before investment goes into tools, campaigns, headcount, CRM rebuilds or automation.

Do we need new software to transform?

Not always. Many companies already have enough tools. The issue is often that those tools are poorly connected, poorly configured or not built around the right process. b10 looks first at the commercial system, then decides whether software needs improved, replaced, integrated or simply used better.

Are You Public-Sector Approved?

Yes. b10 is available through public procurement routes including eTendersNI, Bloom/NEPRO and Constellia, supporting public-sector and framework-led buyers that need structured commercial, digital, CRM, workflow or service improvement.

For public-sector buyers, B10’s value is practical delivery: diagnosing the operating problem, improving visibility, connecting systems, reducing manual friction and creating a clearer route from demand or service access through to delivery and reporting.

How is b10 different from a website agency, CRM partner or marketing agency?

b10 may improve websites, CRM, marketing, sales and automation, but those are not treated as isolated fixes. b10 diagnoses and rebuilds the connected commercial system so each part supports the journey from first click to recurring revenue.

Who are b10 Transformation services for?

b10 transformation services are for founder-led, MD-led and commercially accountable B2B companies with proven demand, customers, pipeline or traction, but whose growth is limited by fragmented systems, manual processes, weak visibility, inconsistent follow-up or revenue leakage.

What should we do first?

Start with diagnosis. If you already know the specific pain, choose the relevant route: commercial, revenue, digital, sales or GTM transformation. If the problem feels connected across multiple areas, start with CTI so b10 can identify where the commercial system is leaking and what should be fixed first.

START WITH EVIDENCE

Before you invest in another tool, campaign, CRM rebuild or redesign, find out where revenue is leaking.

CTI gives you a structured view of commercial maturity across the systems behind growth. It helps you decide what to fix first, what to stop doing, and which transformation route will create the highest commercial impact.
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