Digital Transformation Consultancy for B2B Companies | b10

DIGITAL TRANSFORMATION

Digital transformation should improve commercial performance, not just modernise tools.

b10 helps ambitious B2B companies use Digital Transformation to improve the systems that affect growth: website, CRM, customer data, marketing automation, workflow automation, operations, reporting, customer experience and retention.
b10 is an approved vendor on gartner peer insights

The Commercial Problems Digital Transformation Should Solve

Tool sprawl

Too many disconnected platforms creating complexity and inefficiency instead of control.

Workflow friction

Manual handoffs, approvals, reminders and reporting slowing the business down.

CRM and data gaps

Customer data, pipeline and lifecycle information sitting in the wrong places.

Weak reporting

Systems show activity, but not enough commercial truth to make decisions.

Customer experience leakage

Digital journeys, onboarding, communication and retention are not joined up.

What is Digital Transformation?

Digital Transformation is the improvement of business systems, workflows, tools, data and digital processes so the organisation can operate more effectively. For b10, digital transformation only matters when it improves commercial performance: how the business attracts demand, captures leads, manages customers, automates workflows, reports performance and retains revenue.
b10 does not position Digital Transformation as technology change for its own sake. We focus on Commercial Digital Transformation: the systems that help website, CRM, marketing, sales, operations, automation, reporting and customer experience work together.

THE REAL PROBLEM

Many Digital Transformation projects modernise tools without fixing the commercial system.

A business can invest in new software, a better website, automation, dashboards and workflow tools and still struggle to scale revenue. The issue is not always the technology. It is whether the technology supports the customer journey, sales process, commercial operating model and retention system.

Tools do not talk to each other.

Website, CRM, marketing, finance, operations and reporting systems are disconnected, so data has to be moved manually.

The CRM is not commercially useful.

Customer data exists, but it does not support sales process, pipeline visibility, lifecycle management or decision-making.

Automation is being added too early.

Processes and systems are not defined clearly enough, so automation speeds up confusion and inefficiency instead of reducing friction.

Reporting does not create control.

Dashboards exist, but they do not clearly show source, conversion, pipeline, revenue, retention or workflow performance.

Digital journeys leak revenue.

The commercial journey such as: website journeys, forms, CRM routing, nurture, handoff and follow-up do not work together cleanly.

Growth creates more manual work.

The business wins more opportunities, but onboarding, delivery, reporting and customer communication become harder to manage.
What you see.
What may be happening.
Commercial Consequence.

“We need better systems”.

The stack may have grown around urgent needs rather than a clear commercial operating model.
More software creates more complexity instead of more control.

“Everything is too manual”.

Processes may not be standardised enough for workflow automation or clean handoff.
Growth increases workload faster than revenue efficiency.

“We cannot trust the data”.

Data may be captured inconsistently across website, CRM, marketing and operations.
Decisions are made on opinion, fragments and delayed reporting.

“The website and CRM are disconnected”.

Forms, tracking, source data, routing and follow-up may not connect to the sales process.
Demand leaks before it becomes qualified pipeline.

“Customers get a clunky experience”.

Onboarding, communication, service workflows and retention systems may not be designed as one journey.
Retention, satisfaction and recurring value weaken.

Commercial focus

b10 focuses on Commercial Digital Transformation, not broad enterprise IT change.

That is deliberate. Broad Digital Transformation can cover ERP, HR systems, cybersecurity, infrastructure, cloud migration, enterprise architecture and large IT programmes. b10’s lane is sharper: Digital Transformation where it affects commercial performance, revenue visibility, workflow efficiency, customer experience and operating control.

What b10 focuses on.

Digital systems that affect growth and commercial control.
Commercial engine performance
CRM and customer data systems
Marketing and workflow automation
Reporting, integrations and customer experience

What b10 avoids.

Specialist enterprise IT domains that need dedicated providers.
Enterprise ERP transformation
Cybersecurity transformation
HR and finance transformation
Infrastructure or large-scale cloud migration

Why this matters.

The narrower commercial lens makes the work more practical and measurable.
Less vague technology change
Clear commercial outcome
Faster diagnosis and implementation
Better fit for ambitious B2B companies

Digital transformation services

Digital Transformation services built around commercial performance.

b10’s Digital Transformation work starts with the commercial constraint. We look at how systems, workflows, data and digital journeys affect demand capture, sales process, operations, reporting and retention.

Digital Transformation Consultancy.

Digital transformation focused on commercial performance, not generic IT change. We identify which digital systems affect revenue, workflow, customer journey and operating control.

Digital Commercial Diagnostics.

An in-depth assessment of your digital systems, workflows, customer data, reporting, automation and commercial friction before investing in more technology.

Commercial Stack Rationalisation.

Reduce tool sprawl by reviewing which platforms and systems are needed, duplicated, underused, disconnected or misaligned to commercial outcomes and business growth.

Website, CMS & Hosting Performance.

Improve speed, UX, CMS structure, content infrastructure, hosting performance, conversion paths and technical foundations.

CRM and Customer Data Systems.

Structure customer data, pipeline visibility, lifecycle stages, segmentation, ownership, reporting and commercial workflows.

Integrations and Data Flow.

Connect website, CRM, marketing, operations, reporting and customer systems so data moves cleanly through the business.

Marketing Automation.

Automate capture, segmentation, nurture, campaign workflows, lifecycle communication and CRM-connected marketing activity.

Workflow Automation.

Reduce manual commercial and operational work through properly defined workflows, triggers, reminders, routing and handoffs.

Operational Digitisation.

Digitise recurring processes, approvals, task flows, onboarding, service delivery workflows and commercial-to-operational handoffs.

Reporting Dashboards.

Turn fragmented activity and system data into commercial visibility across source, pipeline, workflow, delivery, retention and revenue.

Customer Experience & Retention.

Improve onboarding, customer communication, lifecycle workflows, service visibility, retention processes and recurring value systems.

Managed Digital Operations.

Ongoing management and optimisation of the digital commercial stack, workflows, reporting, automation and system performance.

START WITH DIAGNOSIS

Find out whether your digital systems are improving growth or creating hidden friction.

Start with a Commercial Digital Transformation review or CTI diagnostic before investing in more platforms, plugins, automations or dashboards.
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Digital Transformation COMMERCIAL DOMAINS

The commercial domains that Digital Transformation should improve.

b10 uses the Commercial Transformation Index to make Digital Transformation practical. The focus is on the domains where digital systems influence revenue, workflow, customer experience and commercial control.

website.

Speed, UX, conversion, CMS structure, tracking, hosting and commercial journeys.

CRM.

Customer data, pipeline, lifecycle, segmentation, ownership and reporting.

marketing.

Campaign systems, source data, nurture, segmentation and marketing-to-sales flow.

Sales.

Digital sales process, CRM usage, pipeline workflows, follow-up and reporting.

Operations.

Handoffs, onboarding, approvals, service workflows and operational visibility.

Automation.

Triggers, workflows, routing, reminders, nurture and reporting automation.

Positioning.

Message clarity across the entire commercial digital journey and buyer touchpoints.

Retention.

Customer experience, lifecycle communication, onboarding and recurring value.

HOW B10 WORKS

Diagnose the commercial friction before changing the digital stack.

Digital Transformation fails when businesses start with software selection instead of commercial diagnosis. b10 starts by understanding what the system needs to do, where friction is occurring and which digital changes will create commercial value.

Diagnose.

Review digital systems, workflows, data flow, CRM, website, automation, reporting and customer journey friction.

Rationalise.

Identify which tools to keep, improve, integrate, replace or remove based on commercial outcomes.

Rebuild.

Improve the digital journeys, CRM structure, workflows, integrations, reporting and automation that need fixed.

Connect.

Connect website, CRM, marketing, operations, automation and customer systems around the commercial journey.

Manage.

Manage system performance, workflows, reporting, automation and optimisation through ACE or managed services.

Improve.

Use reporting and operating rhythms to continuously improve the digital commercial system.

EXPECTED OUTCOMES

What Commercial Digital Transformation should improve.

Digital Transformation should give the business more control, not just more software. The practical goal is to make the systems behind growth easier to manage, measure and improve.

Digital Stack control.

Clearer view of which tools are needed, duplicated, underused, disconnected or slowing the business down.

Workflow efficiency.

Less manual work across lead handling, reporting, approvals, onboarding, service delivery and customer communication.

Customer data visibility.

Cleaner customer, lead, pipeline and lifecycle data across CRM, website, marketing, delivery, and client service systems.

Commercial reporting.

Better visibility across source, conversion, pipeline, workflow, delivery, retention and revenue-related performance.

Customer experience.

Smoother commercial digital journeys from first interaction through onboarding, service, retention and recurring value.

who this is for

Built for B2B companies where digital systems are limiting growth, visibility or customer experience.

If your digital systems are slowing sales, weakening visibility, increasing manual work or creating a poor customer journey, b10 can help. We focus on digital transformation where the work improves growth, revenue visibility, workflows, customer experience and commercial control.
You have tools, but they are disconnected.
Your CRM, website and workflows do not support growth properly.
Your reporting does not show enough commercial truth.
Your team relies on manual work and workarounds.
You want digital systems to improve revenue, customer experience and control.

Questions About Digital Transformation.

These answers are designed to help you understand whether Digital Transformation is the right route before you speak to b10.
What is digital transformation?

Digital transformation is the improvement of business systems, workflows, tools, data and digital processes so the organisation can operate more effectively. b10 focuses on digital transformation where it improves commercial performance across website, CRM, marketing, automation, operations, reporting, customer experience and retention.

What is Commercial Digital Transformation?

Commercial Digital Transformation is digital transformation focused on revenue, customer journeys, sales process, CRM, automation, reporting, workflow efficiency and retention. It uses digital systems to improve commercial outcomes, not just modernise technology.

How is digital transformation different from commercial transformation?

Digital transformation often modernises systems, platforms and processes. Commercial transformation focuses on the systems that create and retain revenue. b10 connects the two by delivering digital transformation where it directly supports commercial performance.

What is the CTI?

CTI, the Commercial Transformation Index, is b10’s commercial maturity diagnostic. It identifies where revenue is leaking across the commercial journey before more money is spent on websites, CRM, marketing, automation or sales activity.

CTI gives leadership a structured view of the commercial system: what is working, what is disconnected, what needs fixed first and what should not be touched yet.

It is the diagnostic layer before implementation.

Get your CTI score

Does b10 deliver generic IT transformation?

No. B10 does not position itself as a broad ERP, cybersecurity, infrastructure, HR, finance or enterprise IT transformation provider. b10 focuses on digital systems that affect commercial performance, customer experience, CRM, workflows, automation and reporting.

What are signs we need digital transformation?

Common signs include disconnected tools, manual workflows, poor CRM data, weak reporting, website and CRM gaps, messy handoffs, duplicated systems, poor automation and customer journeys that create friction.

Does digital transformation require new software?

Not always. Many businesses already have enough software. The issue may be configuration, process design, integrations, adoption, reporting or workflow structure. b10 diagnoses the system before recommending tool changes.

Can digital transformation improve revenue?

Yes, but only when it is tied to the commercial journey. Digital transformation can improve revenue when it strengthens conversion, CRM visibility, lead handling, sales workflows, marketing automation, customer experience and retention.

How does B10 diagnose revenue leakage?

b10 uses the CTI, the Commercial Transformation Index, to assess the commercial journey and identify where revenue is being lost across website, CRM, sales, marketing, automation, pricing and retention. The aim is to decide what should be fixed first before investing in more tools, campaigns or headcount.

What should we do first?

Start with diagnosis. Before buying another tool or rebuilding a system, identify where digital friction is affecting revenue, workflow, customer experience or operating control. b10 can assess this through CTI or a commercial digital transformation review.

Are You Public-Sector Approved?

Yes. b10 is available through public procurement routes including eTendersNI, Bloom/NEPRO and Constellia, supporting public-sector and framework-led buyers that need structured commercial, digital, CRM, workflow or service improvement.

For public-sector buyers, b10’s value is practical delivery: diagnosing the operating problem, improving visibility, connecting systems, reducing manual friction and creating a clearer route from demand or service access through to delivery and reporting.

TAKE THE NEXT STEP

Find out whether your digital systems are improving growth or creating hidden friction.

Start with a commercial digital transformation review or CTI audit before investing in more platforms, plugins, automations or dashboards.
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