Close CRM Partner & Implementation Consultant | b10

Close CRM partner · consultant · implementation

Close CRM should drive the next action not wait for the next update.

b10 is a Close CRM partner and implementation consultant for sales-led organisations. We design the sales process, implement or migrate Close, connect the wider revenue stack, introduce controlled automation and help teams use Chloe AI without automating weak qualification, poor data or broken handoffs.

Sales-process design

ICP · qualification · stages · ownership

Native execution

Email · calling · SMS · power dialling

Automation and AI

Workflows · sequences · Chloe · handoff

Managed beyond go-live

Adoption · quality · conversion · improvement

b10 is a Close CRM partner

What does a Close CRM partner actually change?

A Close CRM partner should turn your sales model into an operating system that tells people, and approved automation, what happens next.

A Close CRM consultant should therefore cover pipeline design, qualification, lead ownership, email, calling, SMS, sequences, workflow automation, reporting, integrations, data migration, onboarding, training and governance.

b10 combines Close CRM implementation with wider sales consultancy. We do not begin by copying an existing spreadsheet into Close. We establish how leads enter, how they qualify, how opportunities progress, when a human takes control and which evidence leadership can trust.

Five starting points

The right first move depends on what is already broken or missing.

Choose the closest route. Every engagement begins with enough diagnosis to prevent configuration from hard-coding the wrong sales process.
New Close CRM implementation

Build Close CRM properly.

Move from spreadsheets, disconnected tools or an undefined process into one controlled sales-execution system.
CRM Migration

Migrate to Close CRM.

Migrate useful customer history without bringing every duplicate, obsolete field and bad rule with it.
Audit and repair Close CRM

Fix an existing account.

Repair poor adoption, pipeline sprawl, unreliable reporting, weak follow-up or broken automation.
Close CRM Automation and AI

Close CRM automation.

Design Close CRM workflows, sequences, lead routing and Chloe around qualification, permission and escalation.
Managed support

Operate beyond go-live.

Maintain data, workflows, reporting, adoption and controls as targets, offers and sales motions change.

The Close sales system

A CRM built for action still needs rules for action.

Close can concentrate pipeline management, communication, automation and AI-led engagement inside one platform. b10 designs the commercial logic that makes those capabilities useful.

The five layers work as one system. Removing one creates activity without control or control without execution.
01

Sales-process design.

ICP, lead sources, qualification, stages, ownership, next actions, loss reasons and handoffs.
Defines who should be worked, why and by whom.
02

Native sales execution.

Email, calling, SMS, power dialling, tasks, sequences and full lead and deal communication history.
Gives sales reps one place to work the pipeline.
03

Workflow automation.

Assignment, follow-up, stalled-deal intervention, alerts, data updates and reporting triggers.
Moves repeatable work without relying on memory.
04

AI-led engagement.

Chloe AI or connected agents contact, qualify, re-engage, enrich, summarise or book within agreed limits.
Extends execution; does not replace the model.
05

Governance & performance.

Permissions, scripts, consent, escalation, CRM updates, QA and conversion measurement.
Keeps action reliable and commercially useful.

Sales execution architecture

Every lead needs an owner, a state and a next move.

Close is strongest when the sales process is explicit enough to convert customer signals into consistent action.

That does not mean forcing every buyer through the same rigid sequence. It means defining the evidence and responsibility required to move or stop an opportunity.
01

Capture.

Create the lead with origin, consent and context.
02

Assign

Route by fit, territory, offer, capacity or another clear rule.
03

Engage.

Use the right channel, message, timing and cadence.
04

Qualify.

Capture fit, problem, value, authority, timing and disqualifiers.
05

Progress.

Move only when stage evidence and next action exist.
06

Commit.

Control proposal, decision, terms and forecast confidence.
07

Handoff.

Transfer the customer, promise and context into delivery.

Close CRM client evidence

Real Close CRM delivery not borrowed platform proof.

Full Circle selected b10 to implement, optimise and automate Close CRM around a scalable sales and operational model.

Commercial design.

Sales pipeline and operating requirements aligned before configuration.

Close CRM Implementation.

Close structured around Full Circle’s sales model rather than a generic template.

Close CRM Automation.

Repeatable workflows designed to reduce manual handling and reinforce follow-up.

Close CRM Optimisation.

Ongoing refinement connects implementation with managed improvement.
Client implementation · Australia

Full Circle × Close CRM × b10.

A sales-first implementation designed around process clarity, automation and a foundation that can scale.

Platform.

Close CRM

Delivery.

Close CRM Implementation

Market.

Publishing · B2B sales

Rethink Commercial.

Build the sales system before you automate the sales activity.

Trusted by Forward-Thinking Companies and Partners

b10 is an ibm Partner
b10 is a microsoft Partner
b10 is a Dell Expert Network Partner
b10 is a wpengine Partner
b10 implements monday service for catalyst
b10 is an approved vendor on gartner peer insights

Chloe AI sales agent

Chloe can work the lead.
It cannot repair the sales model.

Chloe sits inside Close and can call leads, qualify prospects, book meetings, enrich records, take notes and update the CRM. That reduces integration friction. It does not remove the need for commercial judgement and control.

b10 treats Chloe implementation as a sales-system decision. Not a switch to turn on because AI calling is available.
An AI sales agent scales the instructions, data and process it receives.
If those inputs are weak, automation increases the speed and volume of the wrong activity.
Weak ICP.
It cannot choose the market the business should pursue.
Vague qualification.
No threshold means noise is passed to human sellers.
Unsuitable messaging.
Scale amplifies weak positioning and objection handling.
Unreliable CRM data.
Duplicate or stale records weaken every automated decision.
Poor lead sourcing.
Bad lists create irrelevant and brand-damaging engagement.
Inconsistent stages.
Automated updates cannot make an undefined pipeline trustworthy.
No handoff process.
A booked meeting fails if ownership and context disappear.
No performance loop.
Without review, the system repeats but does not learn.

01

Purpose.
Define which leads Chloe should contact and the outcome required.

02

Knowledge.
Control the offer, qualification, answers, objections and prohibited claims.

03

Permission.
Establish consent, recording, data access and market requirements.

04

Escalation.
Set the events requiring a human operator, the owner and context transferred.

05

Measurement.
Track connection, qualification, booking, attendance, quality and conversion.

Close CRM integrations

Keep selling in Close.
Connect the work around it.

Close supports native and no-code integrations alongside a REST API, webhooks and an MCP server. b10 chooses the simplest reliable connection that preserves ownership, data quality and monitoring.

The objective is not the highest integration count. It is a connected path from demand and prospecting through sales, agreement, delivery, revenue and learning.
Demand capture.
Website · forms · campaigns · attribution
Marketing Systems.
Nurture · lifecycle · audience sync
Lead intelligence.
LinkedIn · enrichment · intent · sourcing
Scheduling Systems.
Calendars · bookings · routing

Close CRM.

Lead · contact · opportunity · activity · action
Conversation intelligence.
Meetings · transcripts · coaching · QA
Delivery and finance.
Onboarding · service · invoice · revenue
Commercial documents.
Proposal · approval · signature
Leadership insights.
Forecast · conversion · attribution · performance
01 · Native

Close integrations.

Use supported connections where they meet the trigger, field and reliability requirement.
Calendars, LinkedIn tools, meeting intelligence, attribution and more.
02 · Orchestrated

Make automation.

Use Make for multi-step processes across Close and the commercial stack.
b10 is also a Make partner, so both layers can be designed together.
03 · Custom

API, webhooks and MCP.

Extend Close where native or no-code routes cannot support the requirement.
Authentication, errors, ownership and monitoring remain explicit.

Close CRM migration

Move the customer history.
Rebuild the sales logic.

A Close CRM migration is the best opportunity to remove CRM debt before new automation begins acting on it.

b10 can support migration from spreadsheets, databases and established CRMs. Active opportunities, communication history, fields, users, permissions, files and obsolete data require different decisions.
Spreadsheets
HubSpot
Salesforce
Pipedrive
Monday CRM
Zoho
Other CRMs
01

Inventory.

Identify records, fields, volumes, users, files, activities and dependencies.
02

Decide.

Choose what to migrate, archive, merge, transform or leave behind.
03

Clean.

Normalise formats, resolve duplicates and establish ownership.
04

Map.

Translate records, stages, statuses, fields and relationships into Close.
05

Test.

Validate representative imports, counts, history and reporting.
06

Cut over.

Control final extraction, import, access, verification and rollback.
07

Stabilise.

Monitor data, integrations, workflows, adoption and exceptions.

Close CRM implementation services

Implementation covers the sales system not just the account.

The exact scope follows discovery. A smaller team may need a focused build; a multi-motion organisation may need migration, integrations, AI controls, governance and phased adoption.
01

Selection and readiness.

Platform fit, licence requirements, sales-motion assessment, risks, roadmap.
02

Process and pipeline.

ICP, qualification, stages, ownership, activities, next actions and handoffs.
03

CRM setup configuration.

Leads, contacts, opportunities, fields, activities, Smart Views, users and permissions.
04

Sales communication.

Email, calling, SMS, power dialling, numbers, sequences, scripts and controls.
05

Automation and Chloe AI.

Assignment, follow-up, alerts, AI use cases, human handoff and exceptions.
06

CRM Data and migration.

Inventory, cleaning, mapping, import, validation and stabilisation.
07

Integrations and reporting.

Demand, Make, documents, meetings, delivery, finance, attribution and forecasts.
08

Onboarding and operation.

Testing, training, adoption, documentation, governance and managed support.

the b10 ACE implementation framework

Diagnose the constraint.
Build the connected system.
Keep improving it.

Where the requirement extends beyond CRM configuration, b10 uses CTI to diagnose commercial constraints and ACE as the end-to-end commercial transformation implementation framework.

Managed services continue the ACE cycle after launch—operating, governing and improving Close as the commercial environment changes.
01
Diagnose.
Confirm the constraint, evidence and desired outcome.
02
Design.
Define process, data, system and control architecture.
03
Build.
Configure Close, pipelines, workflows and reporting.
04
Connect.
Integrate sources, documents, delivery and insight.
05
Automate.
Introduce workflow and approved AI execution.
06
Manage.
Embed ownership, training and governance.
07
Optimise.
Measure, resolve constraints and improve.

Close CRM for outbound sales

Close is sales-first by design.
That is its advantage and its boundary.

Close is a strong fit for outbound and high-velocity sales teams when communication-led execution is central. It is not automatically the right CRM for every business model, ecosystem or customer lifecycle.

Close CRM is likely to fit when

Your team sells through frequent calls, email, SMS and follow-up.
Salespeople need communication and pipeline activity in one workspace.
Speed-to-lead, outbound productivity or re-engagement affects revenue.
You want sequences, power dialling, automation, sales AI close to CRM data.
You will define ownership, qualification and process rules.

Close CRM may not be right when

You primarily need a broad marketing, service and CMS suite.
The CRM must be a highly customised enterprise data platform.
The organisation will not repair weak processes or data.
You need project or service-desk capability more than sales execution.
You are choosing it only for AI calling without a controlled use case.

Close CRM comparison

Close, Pipedrive, HubSpot and monday CRM solve different versions of the CRM problem.

Close is often strongest where the team needs to act from the CRM. The correct choice still depends on what the platform must own and what must connect around it.

This is an orientation, not a substitute for structured CRM selection.

Discuss Close CRM implementation

Tell us what Close CRM needs to change.

Whether you are choosing Close, migrating into it, repairing an existing account or introducing Chloe, the first conversation should establish the sales problem before prescribing the build.
01

We review your requirement.

Current CRM, sales motion, team, data, integrations and timing.
02

We confirm fit and next step.

A focused call, deeper diagnostic or platform-selection exercise.
03

You receive a defined route.

Scope, assumptions, dependencies, delivery and proposal where appropriate.
Close CRM

Close CRM FAQs

These are the most common questions founders, sales leaders, and revenue teams ask when evaluating Close CRM — and how b10 implements Close CRM as a high-velocity sales execution system focused on conversations, follow-ups, and deal progression, not CRM administration.
What is Close CRM best used for?

Close CRM is best suited for outbound and inside sales teams that rely heavily on calling, email, SMS, and consistent follow-up. It is designed for teams where speed, activity volume, and deal momentum directly impact revenue.

Is b10 a Close CRM partner and consultant?

Yes. b10 works with Close through its partner route and provides sales-process design, implementation, migration, automation, integration, onboarding, training, optimisation and managed support. The Close trial link is tracked.

Who is Close CRM best suited to?

Close is particularly well suited to sales-led B2B organisations, startups, agencies, SaaS companies, service businesses and inside-sales teams relying on calling, email, SMS and structured follow-up.

Can b10 migrate another CRM to Close?

Yes. b10 can support migration from HubSpot, Salesforce, Pipedrive, Zoho, monday CRM, Capsule, spreadsheets and other databases using inventory, cleaning, mapping, testing and controlled cutover.

Can b10 fix an existing Close CRM?

Yes. A Close CRM audit can assess process, pipeline, qualification, ownership, data, communication, sequences, workflows, integrations, reporting, adoption and governance before repair priorities are agreed.

Does Close include email, calling and SMS?

Close combines email, native calling and SMS with pipeline management and automation. Availability, allowances and pricing depend on the current Close plan and market.

What is the Close power dialler CRM?

Close includes calling tools designed for sales execution, including power-dialling capability. Its value depends on list quality, routing, scripts, consent, outcomes and follow-up—not dial volume alone.

What is Chloe, the Close CRM AI sales agent?

Chloe is Close’s embedded AI sales agent. Close states that Chloe can call leads, qualify, book meetings, enrich data, take notes, support follow-up and update CRM records.

Can b10 implement Chloe AI?

Yes. b10 can design the use case, qualification, scripts, data prerequisites, permissions, human handoff, CRM updates, quality review and performance measurement required for responsible implementation.

Can Chloe AI replace an SDR team?

Chloe can take on defined calling, qualification, enrichment, follow-up and administration. It should not be treated as a substitute for strategy, complex discovery, judgement, relationships or human escalation.

Can Close integrate with Make?

Yes. Close lists Make in its integration ecosystem. b10 can use Make to connect Close with forms, marketing, documents, delivery, finance and reporting using controlled data mapping and monitoring.

Does Close support API, webhooks and MCP?

Yes. Close provides a developer platform with a REST API, webhooks and an MCP server for bespoke integrations and approved AI interactions.

How much does Close CRM implementation cost?

Cost depends on teams, users, sales motions, pipelines, data, integrations, automation, reports, AI use cases, migration, training and support. b10 confirms scope after discovery.

How long does Close implementation take?

A focused build can be relatively short; a migration or connected multi-team implementation takes longer. Timing depends on data, integrations, testing, user availability and process readiness.

Does b10 provide Close CRM onboarding and training?

Yes. Close CRM onboarding can include role-based training, documentation, adoption support, administrator handover and post-launch stabilisation aligned to the process each role performs.

Does b10 provide ongoing Close CRM support?

Yes. Managed support can cover administration, users, data quality, workflows, reporting, integrations, automation, Chloe controls, adoption and continuous optimisation.

How does Close compare with HubSpot or Pipedrive?

Close centres on active sales communication and execution. Pipedrive emphasises pipeline simplicity. HubSpot provides a broader marketing, sales, service and content ecosystem. Fit depends on the operating model.

Can we try Close before engaging b10?

Yes. You can start a Close trial here. Confirm fit before a trial account becomes the unplanned production system.

Can Close CRM automate outbound follow-ups?

Yes. Close CRM uses sales sequences to automate structured follow-ups across calls, emails, and tasks. b10 designs sequences that reflect real buyer behaviour, ensuring leads are worked consistently without manual tracking.

Is Close CRM suitable for inbound sales teams?

Close CRM can support inbound sales, but it delivers the most value for outbound and high-activity sales teams. For inbound-heavy or marketing-led organisations, a different CRM may be more appropriate.

Can Close CRM scale as sales teams grow?

Yes — when implemented correctly. Pipeline structure, sequences, reporting, and activity expectations must evolve as team size and deal volume increase. Ongoing optimisation is critical to avoid performance drop-off.

Why do Close CRM implementations fail without expert support?

Most failures happen when Close CRM is treated as a tool rather than a system. Poor pipeline logic, weak sequences, and lack of activity discipline result in inconsistent follow-up and stalled deals.
b10 designs Close CRM around how sales teams actually sell, ensuring the system reinforces execution rather than relying on rep discipline alone.

What does Close CRM implementation include?

Scope can include readiness, sales-process mapping, pipelines, qualification, records, fields, custom activities, Smart Views, permissions, email, calling, SMS, power dialling, sequences, workflows, Chloe, migration, integrations, reporting, testing, training and governance.

What does b10 do differently when implementing Close CRM?

b10 implements Close CRM as part of a commercial transformation, not a standalone CRM setup. We design pipelines, calling workflows, sequences, automation, and reporting to increase activity volume, shorten sales cycles, and improve close rates.

How do we get started with Close CRM and b10?

We begin with a sales motion and outbound execution review to identify where deals stall, follow-ups break down, and activity volume drops — then implement Close CRM to remove those constraints.

Get in touch here to arrange a date and time. You can also start a free trial with Close CRM here.

Rethink Commercial.

Build the sales system before you automate the sales activity.

Trusted by Forward-Thinking Companies and Partners

b10 is an ibm Partner
b10 is a microsoft Partner
b10 is a Dell Expert Network Partner
b10 is a wpengine Partner
b10 implements monday service for catalyst
b10 is an approved vendor on gartner peer insights