Transformation
Choose the transformation route around the constraint.
Start with the overall transformation model or go directly to a focused route when the commercial constraint is already understood.
Transformation services
Transformation services overviewSee the complete b10 transformation model and choose the right route. → Commercial TransformationRebuild the full commercial engine from first click to recurring revenue. → Revenue TransformationFix revenue leakage across CRM, sales, pricing, pipeline and retention. → Digital TransformationImprove digital systems, workflows, automation, reporting and customer experience. → GTM TransformationAlign ICP, positioning, offer, website, CRM and sales handoff. → Sales TransformationRebuild sales process, CRM, pipeline, follow-up and forecasting. →
b10 commercial transformation architecture
Diagnosis, standard, strategy, implementation framework and ongoing operation — separate from the service routes above.
Commercial system
Ten domains. One commercial system.
Go directly to a domain when the issue is already clear. Use CTI when the visible problem may only be the symptom.
WebsiteDemand capture and conversion.→ CRMPipeline and customer visibility.→ MarketingDemand, attribution and nurture.→ SalesProcess, follow-up and forecasting.→ OperationsDelivery, process and commercial control.→ AutomationWorkflows, triggers and handoffs.→ ICPBuyer focus and segmentation.→ PositioningMarket clarity and value story.→ PricingPackaging, margin and value.→ RetentionCustomer success and recurring value.→
Technology partners
Technology selected around the commercial requirement.
Explore b10's wider partner ecosystem by platform or by commercial need. Partner selection follows the system requirement, not the other way around.
Featured partners
MicrosoftCloud, AI, productivity and commercial systems.→ IBMEnterprise technology, AI and transformation capability.→ WP EngineManaged WordPress hosting and performance.→ monday.comCRM, work management, service and operations.→ HubSpotCRM, marketing, sales and lifecycle systems.→ Capsule CRMCRM, pipeline, relationships and sales workflows.→ MakeAutomation, integrations and connected workflows.→ TranspondEmail marketing, communication and nurture.→ ShopifyCommerce, checkout and digital sales channels.→ PipedriveSales CRM, pipeline and commercial visibility.→
Browse by category
Website & Commerce
CRM & Sales
Marketing & Demand
AI & Data
Learning & Enablement
Procurement
Recognised routes. Less buying friction.
Access b10 through structured procurement routes for commercial transformation, CRM, digital systems, automation, technology and operational improvement.
Procurement overviewSee the routes available for engaging b10 through framework-led and structured buying channels. → ConstelliaCommercial, digital and transformation support through Constellia. → BloomConsultancy, transformation and specialist delivery support. → eTendersNINorthern Ireland public procurement and tender opportunities. → Discuss procurement accessHave a live requirement? Speak directly with b10. →
Insights & intelligence
Understand the problem before acting on it.
Commercial thinking, research and diagnostic resources for leaders improving how revenue is created, converted, delivered and retained.
Latest insightsCommercial Transformation, CRM, sales, automation, revenue and operating systems. → Commercial Transformation IndexBenchmark the commercial system across ten connected domains. → The Commercial Transformation StandardThe operating standard behind structured Commercial Transformation. → Commercial Transformation StrategyHow to decide what should change and in what sequence. →
b10
Rethink Commercial.
Explore the company, opportunities, investment, partnerships and ways to connect with b10.
About b10Company, category position and commercial approach. → CareersFull-time, fractional, contract and specialist opportunities. → Investor RelationsStrategic investment and long-term alignment with b10. → LinkedInFollow b10's company updates, thinking and activity. ↗ Media & PressCommentary, interviews, background and press enquiries. → Brand ResourcesOfficial b10 logos, assets and usage guidance. → Partner with b10Technology, referral and delivery relationships. → Contact b10Discuss a commercial constraint, requirement or transformation. →
Reports
Explore b10 reports delivering Commercial Transformation Insights. These reports are driven by the CTI, Commercial Transformation Index, analysis and strategic frameworks designed to optimise growth, improve performance, and drive measurable revenue outcomes across every stage.