

Insights
Explore b10 insights delivering Commercial Transformation thinking, data-driven analysis, and strategic frameworks designed to optimise growth, improve performance, and drive measurable revenue outcomes across every stage.


The Business Thought It Needed More Leads. The Real Problem Was the Commercial System.

Salesforce Agentforce Readiness: What Businesses Must Fix Before Implementing AI Agents

AI Transformation Strategy: Why Salesforce’s $1bn Switzerland Investment Matters for B2B Growth

AI CRM Buying Signals: Why CRM Is Becoming a Commercial Execution Layer

Sales Cycle Too Long? How to Shorten It Without Damaging Deal Quality

Close CRM Releases Chloe: What Its AI Sales Agent Means for Sales Teams — and How to Implement It Properly
